Imagery courtesy of Black Creek Mexico.

Westin Resort & Spa, Puerto Vallarta in Mexico is to undergo a transformational capital improvement plan after changing hands.

Marriott Vacations Worldwide sold the luxury Pacific coastal property to Grupo Alojica, Black Creek Mexico’s (BCM) lodging investment platform for an undisclosed amount.

Comprehensive overhaul

The 280-key beachfront resort is managed by Marriott International. BCM will now spearhead a comprehensive renovation of all guestrooms and public areas, a reimagination of the food and beverage offerings, and the enhancement of the hotel’s pool, spa, fitness and other recreational amenities.

Overlooking the Bay of Banderas, Westin Resort & Spa, Puerto Vallarta features six restaurants and bars as well as 23,000 sq ft of meeting space.

Designed by renowned architect Javier Sordo Madaleno over 14 acres and accented by more than 600 sculptural palm trees, the hotel is located in the exclusive Marina Vallarta area and situated only a few minutes away from the Puerto Vallarta International Airport and downtown Puerto Vallarta.

Maximising value

Oriol Gimenez, co-head of BCM’s lodging investment platform, said: “This value-add investment is part of our strategy to aggregate a large-scale portfolio of institutional-quality resorts throughout Mexico’s primary tourism markets.

“Mexico is a world-class tourism destination, and we are excited to acquire this iconic property in one of Mexico’s largest and fastest growing hotel markets. We look forward to executing our business plan to substantially enhance the guest experience and asset manage the property to maximise value.”

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