Lotte Hotels & Resorts gains foothold in global hotel market
Lotte Hotels & Resorts, the hotel brand representing South Korea, is accelerating its global franchising drive based on its 40-year know-how in hotel operations.
LOTTE, whose combined number of rooms exceeds 11,000, is currently operating 32 hotels and resorts in seven countries and has established itself as a hotel brand favoured by people around the world.
Seeking vigorous expansion to become a leading global hotel chain – now operates 12 hotels internationally
LOTTE is aggressive in its global advancement whereas the other Korean hotel groups tend to focus only on the domestic market. Its global operation, which started with the opening of LOTTE Hotel Moscow in 2010, has continued to expand, leading to the opening of chains in Tashkent, Uzbekistan and Ho Chi Minh City, Vietnam in 2013; Hanoi, Vietnam and Guam in 2014; New York in 2015; Yangon, Myanmar, St Petersburg and Arai, Japan in 2017; Samara and Vladivostok, Russia, in 2018; and Seattle in 2020.
LOTTE Hotel Moscow, the first global chain hotel of Lotte, won a Condé Nast Traveler award for two years in a row in 2012 and 2013. In 2014, it was honoured as ‘Best Hotel in Europe’ and ‘Best Hotel Restaurant in Europe’ by the Villegiature Awards 2014. Such a commendable performance gave fresh impetus to the global hotel industry.
LOTTE New York Palace, which the company acquired for the first time for a Korean hotel brand, is famous for serving as ‘the second White House’ during the UN General Assembly held every September. In April 2018, Forbes Travel Guide chose LOTTE New York Palace as one of the ’21 Hot Hotels Around The Globe’. This evidence proves LOTTE’s high reputation in New York, where leading hotel chains around the world fiercely compete. In September 2020, with the successful opening of LOTTE Hotel Seattle, its fourth franchised hotel, LOTTE consolidated its place as a rising global hotel group traversing the US.
Building a brand portfolio to meet diverse travellers’ needs
Lotte has built a brand portfolio that satisfies the needs of various travellers – the premium landmark hotel SIGNIEL, classic upper-upscale hotel LOTTE Hotels, lifestyle hotel L7 Hotels, business-optimised hotel LOTTE City Hotels, and LOTTE Resort for family travellers.
SIGNIEL defines a new dimension of luxury. The exquisite décor and extravagant ambiance make SIGNIEL like no other, providing its guests with a heavenly experience. With the successful operation of SIGNIEL Seoul and SIGNIEL Busan, the brand is considered as a gamechanger which transposed the Korean luxury hotel market. SIGNIEL presents a higher level of service paradigm by being a place people aspire to stay at least once in their lifetime.
LOTTE Hotels reflects pride and genuine heartfelt respect for guests. Representing delicacy and refinement in facilities and services, LOTTE Hotels commits to excellence as the flagship hotel at celebrated destinations around the world. Lotte Hotels promises enriching moments through considerate and sincere service.
L7 Hotels captures the unique traits of locations with bold design and unlocks the joy of travelling through creative spaces with overflowing cultural experiences and inspirations. Through the colourful array of artworks and creative culture, the originality of L7 Hotels can be explored. Chic interiors and amiable service are charming touches for the guests to delightfully idle or be inspired to venture out. L7 Hotels aims to accompany every step of guests’ journeys.
LOTTE City Hotels is ideally mapped for business travellers by delivering utmost convenience throughout efficient, modern facilities. Practical, functional spaces and services that are essential for work and relaxation are offered at the best price. LOTTE City Hotels is designed for those who seek personal fulfilment and professional growth, and aim for a stress-free business trip.
LOTTE Resort serves as a space full of leisure, entertainment, culture and lifestyle. Surrounded by nature, LOTTE Resorts conveys artistic spirit through the grandiose beauty of the environment.
Based on the combination of brand portfolio and the ‘Korean-style hospitality service’ which acknowledges the guests’ needs, LOTTE continues to grow as a global hotel group.
Hotel Burlington Lake Champlain rebrands as a Curio Collection property
Previous Next Now named Hotel Champlain, this Curio Collection by Hilton hotel will undergo a renovation in line with its rebranding. The property will remain open during the transformation project. A new chapter for the hotel Through to the end of summer, Hotel...
Marriott International acquires City Express hotel brand
The completion of this transaction now makes Marriott International the largest hotel company in the Caribbean and Latin America, bringing its presence in the region to over 480 properties. A significant acquisition As Marriott announced the acquisition of the City...
Choice completes EMEA brand refresh with Ascend Collection
This follows its Comfort, Clarion, and Quality hotels already adopting the new brand direction and the Sleep Inn brand having been recently introduced to the region. Ascend’s ascension The Ascend Hotel Collection portfolio across EMEA currently comprises a network of...
Scottish hotel chain acquired by private investors
The deal is aimed at further expanding the new private investor owners’ UK luxury leisure platform. Upper market target Crerar’s portfolio of seven four and five star hotels will form a key part of the new owners’ plans. The hotel group had recently realigned its...
Indonesian hotel group acquires compatriot
Artotel believes the deal will strengthen its position in becoming a leading Indonesian hospitality management company. Bountiful brands MPHG has six hotel brands: Maxone, Nite & Day, Zia, Ruma Ruma, Marc, and One of a Kind, collectively comprising 45 hotels...
Sonesta announces creation of new development team
The creation of this team signifies a focus on growing the upper upscale brands of what’s become the eighth largest hotel company in the US. Upper upscale growth Sonesta’s newly created team will now lead the growth of the company’s upper upscale brands, which include...
ABOUT THE CHAIN
Lotte Hotels & Resorts, the largest hotel group in Korea, is expanding beyond Asia to become a global brand.