Lotte Hotels & Resorts gains foothold in global hotel market
Lotte Hotels & Resorts, the hotel brand representing South Korea, is accelerating its global franchising drive based on its 40-year know-how in hotel operations.
Lotte, whose combined number of rooms exceeds 11,000, is currently operating 32 hotels and resorts in seven countries and has established itself as a hotel brand favoured by people around the world.
Seeking vigorous expansion to become a leading global hotel chain – now operates 12 hotels internationally
Lotte is aggressive in its global advancement whereas the other Korean hotel groups tend to focus only on the domestic market. Its global operation, which started with the opening of Lotte Hotel Moscow in 2010, has continued to expand, leading to the opening of chains in Tashkent, Uzbekistan and Ho Chi Minh City, Vietnam in 2013; Hanoi, Vietnam and Guam in 2014; New York in 2015; Yangon, Myanmar, St Petersburg and Arai, Japan in 2017; Samara and Vladivostok, Russia, in 2018; and Seattle in 2020.
Lotte Hotel Moscow, the first global chain hotel of Lotte, won a Condé Nast Traveler award for two years in a row in 2012 and 2013. In 2014, it was honoured as ‘Best Hotel in Europe’ and ‘Best Hotel Restaurant in Europe’ by the Villegiature Awards 2014. Such a commendable performance gave fresh impetus to the global hotel industry.
Lotte New York Palace, which the company acquired for the first time for a Korean hotel brand, is famous for serving as ‘the second White House’ during the UN General Assembly held every September. In April 2018, Forbes Travel Guide chose Lotte New York Palace as one of the ’21 Hot Hotels Around The Globe’. This evidence proves Lotte’s high reputation in New York, where leading hotel chains around the world fiercely compete. In September 2020, with the successful opening of Lotte Hotel Seattle, its fourth franchised hotel, Lotte consolidated its place as a rising global hotel group traversing the US.
Building a brand portfolio to meet diverse travellers’ needs
Lotte has built a brand portfolio that satisfies the needs of various travellers – the premium landmark hotel Signiel, classic upper-upscale hotel Lotte Hotels, lifestyle hotel L7 Hotels, business-optimised hotel Lotte City Hotels, and Lotte Resort for family travellers.
Signiel defines a new dimension of luxury. The exquisite décor and extravagant ambiance make Signiel like no other, providing its guests with a heavenly experience. With the successful operation of Signiel Seoul and Signiel Busan, the brand is considered as a gamechanger which transposed the Korean luxury hotel market. Signiel presents a higher level of service paradigm by being a place people aspire to stay at least once in their lifetime.
Lotte Hotels reflects pride and genuine heartfelt respect for guests. Representing delicacy and refinement in facilities and services, Lotte Hotels commits to excellence as the flagship hotel at celebrated destinations around the world. Lotte Hotels promises enriching moments through considerate and sincere service.
L7 Hotels captures the unique traits of locations with bold design and unlocks the joy of travelling through creative spaces with overflowing cultural experiences and inspirations. Through the colourful array of artworks and creative culture, the originality of L7 Hotels can be explored. Chic interiors and amiable service are charming touches for the guests to delightfully idle or be inspired to venture out. L7 Hotels aims to accompany every step of guests’ journeys.
Lotte City Hotels is ideally mapped for business travellers by delivering utmost convenience throughout efficient, modern facilities. Practical, functional spaces and services that are essential for work and relaxation are offered at the best price. Lotte City Hotels is designed for those who seek personal fulfilment and professional growth, and aim for a stress-free business trip.
Lotte Resort serves as a space full of leisure, entertainment, culture and lifestyle. Surrounded by nature, Lotte Resorts conveys artistic spirit through the grandiose beauty of the environment.
Based on the combination of brand portfolio and the ‘Korean-style hospitality service’ which acknowledges the guests’ needs, Lotte continues to grow as a global hotel group.
Accor has announced that Stephen Alden, who has already held some of the biggest jobs in luxury hospitality, is now taking the helm of the Raffles and Orient Express brands. As the new CEO of Raffles and Orient Express, Stephen Alden will report directly to Accor’s...
A look at the TOPHOTELPROJECTS construction database reveals that Minor Hotels will complete 56 schemes in the coming years, mostly in APAC and Europe. Over the next few years, Minor Hotels plans to open 56 hotel projects with 12,588 rooms worldwide. We take a closer...
Hospitality giant Marriott International has appointed Jerome Briet as chief development officer for Europe, the Middle East and Africa - and hired Sandeep Walia as chief operating officer, Middle East. In their new roles, Jerome Briet will lead Marriott...
According to the TOPHOTELPROJECTS construction database, Hilton Hotels & Resorts will add 154 hotels to its global portfolio in the years ahead, with a strong focus on APAC. Over the next few years, Hilton Worldwide’s signature brand Hilton Hotels & Resorts...
German hotel group Deutsche Hospitality is uniting its flagship Steigenberger properties under a new umbrella brand, Steigenberger Icons. A new luxury hotel brand has been unveiled by one of Europe’s biggest hospitality groups. A brand to support future growth...
Hotel giant Accor has hired high-profile French politician Brune Poirson as its chief sustainability officer, reporting directly to chairman and CEO Sébastien Bazin. Brune Poirson’s wide-ranging new role at Accor will take effect from 5 May 2021. Stepping up Accor’s...
ABOUT THE CHAIN
Lotte Hotels & Resorts, the largest hotel group in Korea, is expanding beyond Asia to become a global brand.
Design concept: InterContinental Maldives Maamunagau Resort
Region overview: Nearly 2,000 hotels set to go live in Europe
Treehouse-inspired hotel set to swing into Manchester
ModernHaus SoHo opens in downtown Manhattan
Country overview: More than 150 hotels in the pipeline across India [Infographic]