Lotte Hotels & Resorts gains foothold in global hotel market

by | 03 May 2021 | Chains

Lotte Hotels & Resorts, the hotel brand representing South Korea, is accelerating its global franchising drive based on its 40-year know-how in hotel operations.

Lotte, whose combined number of rooms exceeds 11,000, is currently operating 32 hotels and resorts in seven countries and has established itself as a hotel brand favoured by people around the world.

Seeking vigorous expansion to become a leading global hotel chain – now operates 12 hotels internationally

Lotte is aggressive in its global advancement whereas the other Korean hotel groups tend to focus only on the domestic market. Its global operation, which started with the opening of Lotte Hotel Moscow in 2010, has continued to expand, leading to the opening of chains in Tashkent, Uzbekistan and Ho Chi Minh City, Vietnam in 2013; Hanoi, Vietnam and Guam in 2014; New York in 2015; Yangon, Myanmar, St Petersburg and Arai, Japan in 2017; Samara and Vladivostok, Russia, in 2018; and Seattle in 2020.

Lotte Hotel Moscow, the first global chain hotel of Lotte, won a Condé Nast Traveler award for two years in a row in 2012 and 2013. In 2014, it was honoured as ‘Best Hotel in Europe’ and ‘Best Hotel Restaurant in Europe’ by the Villegiature Awards 2014. Such a commendable performance gave fresh impetus to the global hotel industry.

Lotte New York Palace, which the company acquired for the first time for a Korean hotel brand, is famous for serving as ‘the second White House’ during the UN General Assembly held every September. In April 2018, Forbes Travel Guide chose Lotte New York Palace as one of the ’21 Hot Hotels Around The Globe’. This evidence proves Lotte’s high reputation in New York, where leading hotel chains around the world fiercely compete. In September 2020, with the successful opening of Lotte Hotel Seattle, its fourth franchised hotel, Lotte consolidated its place as a rising global hotel group traversing the US.

Building a brand portfolio to meet diverse travellers’ needs

Lotte has built a brand portfolio that satisfies the needs of various travellers – the premium landmark hotel Signiel, classic upper-upscale hotel Lotte Hotels, lifestyle hotel L7 Hotels, business-optimised hotel Lotte City Hotels, and Lotte Resort for family travellers.

Signiel defines a new dimension of luxury. The exquisite décor and extravagant ambiance make Signiel like no other, providing its guests with a heavenly experience. With the successful operation of Signiel Seoul and Signiel Busan, the brand is considered as a gamechanger which transposed the Korean luxury hotel market. Signiel presents a higher level of service paradigm by being a place people aspire to stay at least once in their lifetime.

Lotte Hotels reflects pride and genuine heartfelt respect for guests. Representing delicacy and refinement in facilities and services, Lotte Hotels commits to excellence as the flagship hotel at celebrated destinations around the world. Lotte Hotels promises enriching moments through considerate and sincere service.

L7 Hotels captures the unique traits of locations with bold design and unlocks the joy of travelling through creative spaces with overflowing cultural experiences and inspirations. Through the colourful array of artworks and creative culture, the originality of L7 Hotels can be explored. Chic interiors and amiable service are charming touches for the guests to delightfully idle or be inspired to venture out. L7 Hotels aims to accompany every step of guests’ journeys.

Lotte City Hotels is ideally mapped for business travellers by delivering utmost convenience throughout efficient, modern facilities. Practical, functional spaces and services that are essential for work and relaxation are offered at the best price. Lotte City Hotels is designed for those who seek personal fulfilment and professional growth, and aim for a stress-free business trip.

Lotte Resort serves as a space full of leisure, entertainment, culture and lifestyle. Surrounded by nature, Lotte Resorts conveys artistic spirit through the grandiose beauty of the environment.

Based on the combination of brand portfolio and the ‘Korean-style hospitality service’ which acknowledges the guests’ needs, Lotte continues to grow as a global hotel group.

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