Lancaster Landmark reveals London hotel brand partner

L-r: Matt Walton, senior development director and Kenneth Macpherson, CEO, EMEAA, IHG Hotels & Resorts with Brian Hladnik, MD, and Fergus Stewart, CEO, Lancaster Landmark Hotel Company.
The Lancaster Landmark Hotel Company has revealed that IHG Hotels & Resorts will be its partner for the rebranding of K West Hotel & Spa in Shepherd’s Bush, west London.

When THP News recently spoke to the London group’s CEO, Fergus Stewart, he indicated that a deal had been signed with a major name, and now IHG’s Hotel Indigo has been unveiled as the new brand.

Multi million renovation

The 252-key site will now undergo a £45 million renovation to become Hotel Indigo London K West Shepherds Bush.

The hotel will become one of the upscale boutique brand’s flagship London properties due to its individual design and advantageous location.

Distinctive design

Due to open in spring 2025, Hotel Indigo London K West Shepherds Bush will be the sixth Hotel Indigo in London.

The refurbishment will involve a distinctive new design with a destination restaurant and bar – the hub of the hotel – plus a boutique spa with hydrotherapy pool and state-of-the-art business facilities and function rooms.

Destination hotel

Willemijn Geels, VP development Europe at IHG Hotels & Resorts, said: “We are delighted to have added Hotel Indigo London K West Shepherds Bush to our ever-growing UK portfolio. As one of IHG’s luxury and lifestyle brands, Hotel Indigo is continuing to grow in popularity, and this is reflected in the interest we are seeing from owners and investors.”

Lancaster Landmark’s Stewart added: “The signing of Hotel Indigo London K West Shepherds Bush is a wonderful moment, and we look forward to collaborating closely with our partner IHG Hotels & Resorts. The hotel will be in a prime West London location, and we look forward to making the hotel a destination in itself.”

Doubling portfolio

Each Hotel Indigo operates under the ethos ‘to serve the curious’, providing an immersive hospitality experience in a lively neighbourhood location. From the design of the property through to the menus, each hotel draws on the story of its local area.

In Europe the brand boasts 41 open hotels with a further 16 in the planning stages, as at year end 2022, while globally it has 143 open hotels and over 119 hotels in the pipeline.

Hotel Indigo is set to double its portfolio presence over the next three to five years and continue its growth as one of the largest boutique brands. Upcoming additions include the 100-key Hotel Indigo Bordeaux, arriving in France in Q3 this year; Hotel Indigo Barcelona Gran Via Plaza Espana, a 189-room property heading to Spain in Q2 2024; and Hotel Indigo Erfurt, converting a Deutsche Bank building into a 131-key hotel in Germany by Q1 2025.