Japan’s Henn na Hotel Group roars into New York City

The technology-driven hotel company has opened a quirky property in the Big Apple, complete with an extraordinary five-foot animatronic T-Rex model greeting guests in the lobby.

The technology-driven hotel company has opened a quirky property in the Big Apple, complete with an extraordinary five-foot animatronic T-Rex model greeting guests in the lobby.

The 92-key Henn na New York brings something different to one of the world’s most competitive hospitality markets.

Entering the US in style

Venturing out of Japan for the very first time, Henn na Hotel Group has made its international debut with the launch of a fun scheme at 235 West 35th Street in the US’ largest city. Henn na New York, which opened on 1 October 2021, joins the 20 other properties in its portfolio, offering a stylish and tech-forward stay paired with playful hospitality experiences.

Located at the point that some of the city’s most dynamic neighbourhoods meet, the hotel provides easy access to the Garment District, Hudson Yards and High Line Park, as well as Midtown Manhattan. Its 92 king and double guestrooms and Gosuke restaurant are accompanied by a signature feature of Henn na Hotels, a five-foot animatronic T-Rex model prominently positioned in the lobby.

Impressive Japanese amenities

The accommodation here is designed for both business and leisure travellers, with amenities including deep tubs, streaming TV, wifi, CO Bigelow bath products, luxury Kassatex linens and kimono waffle robes, as well as Toto Washlets in all the bathrooms. Executive rooms and suites come with LG Styler Closets for steaming and refreshing clothes, and suites also feature deep-soaking tubs and private balconies.

Guests and locals can dine at the first-floor Japanese restaurant, Gosuke, offering breakfast, lunch and dinner each day of the week. Acclaimed executive chef Isami Nagai is behind the culinary offering, which encompasses fresh sushi, sashimi and other authentic Japanese specialties.

Henn na Hotels is known for pioneering the robot hotel trend in Japan, with animatronic hosts undertaking basic functions such as guest check-in and luggage storage. In New York, however, real people will look after the front desk and other guest services.

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