IHG has affirmed its long-term commitment to growing its footprint in India. (Picture: Rough Guides)

IHG bucks the COVID trend and strikes a deal to open a 110-room Crowne Plaza property in India’s bustling city of Lucknow in 2024.

A new Crowne Plaza property is to open in the Indian city of Lucknow in 2024, international hotel group IHG has revealed. We find out more.

Crowne Plaza comes to Lucknow

The signing of a new hotel is always a welcome boost in these uncertain times, so the news that IHG is bringing its Crowne Plaza brand to the historic city of Lucknow in northern India offers a glimmer of hope in an otherwise dark landscape of hospitality headlines.

Sudeep Jain, managing director, South West Asia, IHG, has hailed the signing of a management agreement to open the hotel in Lucknow, saying: “We are announcing this signing at a time when India’s hospitality industry is facing the biggest challenge in its history following the global outbreak of Covid-19. We are currently focused on doing everything we can to protect the health and wellbeing of our guests and our colleagues, with one eye firmly on recovery. Today’s announcement is a really encouraging sign of confidence in IHG and our brands in India, where we remain committed to growing our footprint, with a particular focus on primary and secondary markets.”

Features and amenities

The property, which is slated to open in late 2024, will boast 110 rooms, a variety of F&B options, and ample meeting, conference and event space spread over a dedicated 19,000 sq ft. The hotel will be located in an area that is currently on an upward curve, with convenient access to the Lucknow-Sultanpur road and new cricket stadium.

Pascal Gauvin, managing director, India, Middle East and Africa, IHG, said: “We are pleased to be bringing our international brand Crowne Plaza to Lucknow. The tourism landscape in the city has grown over the years, and we are confident that it will continue to evolve in the mid-long term as Lucknow becomes an attractive destination for travellers looking to experience the city’s rich culture and history as well as new modern developments. We are encouraged by the success of our brands in India and are confident that upon opening, our hotel will be a top choice amongst the travellers visiting the city or locals looking for venues for various celebrations.”