The emerging marque is said to be the fastest-growing within its premium portfolio.
Further growth
With 10 new openings last year, as at the end of Q3 2022, voco’s global total currently stands at 41 hotels. An additional 34 sites are in the pipeline, meaning the brand is continuing to extend its presence with more growth planned in 2023.
voco hotels are also a key driver of IHG’s overall growth in the conversion space. With a design and operational framework conducive to conversion, the brand aims to empower owners to carry through their own unique visions for their property while maintaining its legacy and historical connections to the surrounding community.
American advance
Launched in 2018, the voco strand is designed to maintain the local character and history of an independent hotel while also delivering the quality and reassurance of a respected global brand. The premium brand’s growth in the Americas includes recently opened hotels voco Chicago Downtown, voco The Cadence in Niagara Falls, and the brand’s Mexico debut with voco Guadalajara Neruda. They also join some of the brand’s flagship properties in sought-after destinations including voco Times Square South New York and voco St. Augustine – Historic Area.
The region also will welcome new properties in development across the US (in Destin, Florida; Sarasota, Florida; Laguna Hills, California; College Station, Texas; and Flushing, New York) and Mexico (in Querétaro and Saltillo).
Quick success
Julienne Smith, chief development officer, Americas, IHG Hotels & Resorts, said: “voco hotels has quickly become a successful growth story within our premium portfolio.
“With more than 9,000 rooms in our global pipeline, we are excited to introduce voco’s distinctive charm to more guests around the world and welcome more owners into our upscale, yet efficient operations model. We look forward to continuing our momentum into 2023 and beyond.”
