Properties marking Hyatt’s entrance to new and exciting destinations for the brand include a coastal resort in Paracas, Peru and a hotel in the wine region of Ensenada, Mexico.
Portfolio growth
This regional growth of the Hyatt brand will also see the expansion of Hyatt’s Inclusive Collection and mark the Latin America and the Caribbean debut of the Destination by Hyatt brand. These plans promise elevated stays in sought-after leisure destinations and will see the opening of new Boundless and Timeless Collection properties.
“Hyatt’s brand growth in Latin America and the Caribbean is fueled by robust travel across all customer segments and our effective execution of an asset-light strategy, including the 2021 acquisition of Apple Leisure Group,” said Camilo Bolaños, Senior Vice President of Development for Latin America & the Caribbean at Hyatt.
“Since 2017, our intentional growth strategy and commitment to an asset-light earnings model have allowed us to double our luxury rooms, triple our resort rooms, and quintuple our lifestyle rooms, making us the world’s largest portfolio of luxury branded rooms in resort locations.”
“Our expanding brand footprint reflects our commitment to meeting our guests’ and members’ desires, providing unforgettable experiences in cherished destinations. We are dedicated to growing in the region, entering new and thriving markets, and are excited about the continued momentum ahead.”
Regional brand debut
The Destination by Hyatt brand will make its debut in the region as The Legend Paracas Resort reopens and joins the brand in summer 2024 following a phased enhancement project. Cas En Bas Beach Resort in St Lucia is also joining the brand when it opens in early 2025.
“Expanding the Destination by Hyatt brand into Latin America and the Caribbean highlights our commitment to delivering unique experiences within our distinct Independent Collection portfolio,” said Katie Johnson, Vice President and Global Brand Leader, Independent Collection at Hyatt.
“Destination by Hyatt hotels are carefully crafted for discovery and designed in harmony with their surroundings. In line with the rest of the brand’s properties around the globe, Peru and St. Lucia will provide the perfect backdrop for these new Destination by Hyatt properties, instilling a deep sense of place for our guests.”
In Hyatt’s Inclusive Collection, additions to the portfolio will then include the 2024 opening Dreams Curacao Resort, Spa & Casino, Dreams Bahia Mita Surf & Spa Resort and Dreams Sapphire Resort & Spa in Mexico, Secrets Playa Esmeralda Punta Cana and Dreams Playa Esmeralda Punta Cana in the Dominican Republic.
In 2025, this same collection will welcome Secrets Baby Beach Aruba, Secrets St. Lucia Resort & Spa and Puerto Vallarta Resort & Spa in Mexico.
Luxury and lifestyle
Among these new arrivals, around 70% of the rooms will be classified as luxury or upper upscale. Expanding its luxury and lifestyle brand footprint, Hyatt is launching a series of new hotels in the Boundless Collection.
New properties within this luxury and lifestyle collection span the 2025 opening Dream Valle de Guadalupe in Mexico and the 2024 opening Hyatt Centric San Jose Escazú in Costa Rica, the 2024 opening Hyatt Centric Santo Domingo in the Dominican Republic and Mexico’s 2025 opening Hyatt Centric Querétaro.
Delivering the comforts of a home away from home, new additions to Hyatt’s Timeless Collection will then include the 2025 opening Hyatt Grand Cayman Hotel & Residences, Grand Hyatt Mexico City Santa Fe, Grand Hyatt Cancun Beach Resort and Park Hyatt Los Cabos at Cabo del Sol.
