Imagery courtesy of Sage Hospitality Group, © The Ingalls.

The former NoMad hotel site in downtown Los Angeles is poised to open under a new guise following a revamp encompassing a new rooftop concept.

Located in the Giannini Building, the former Bank of Italy home originally built in 1922, the new Hotel Per La has now soft opened, with full completion scheduled for September 2022.

Versatile indie

A member of independent hotel portfolio Preferred Hotels & Resorts, the 12-storey building features 241 signature guestrooms, and a variety of public spaces, including 10,000 sq ft of versatile event space, the debut of a new rooftop bar and pool space overlooking the LA skyline, and a new ground-floor café and restaurant launching in time for the grand opening.

Existing ownership partnered with HN Capital Partners to invest in the repositioning and reopening of the hotel. Denver-based Sage Hospitality Group was selected as the operations partner, overseeing management of the hotel and the various food and beverage concepts.

Same signature

The reimagined property retains the signature features of the previous hotel, while enhancing the guest experience. HN Capital Partners has collaborated with Sage Studio to revamp and expand the property’s guest offerings. It is introducing new food and beverage concepts that highlight community-driven dining experiences, and working closely with a number of local Los Angeles based creative partners to bring a new hospitality space to the Downtown neighbourhood.

HN Capital Partners’ founder and managing partner Vipin Nambiar said: “HNCP is excited to work with the existing ownership group and Sage to rebrand and relaunch this unique property. Since our founding, we have had a focus on creating unique luxury and service experiences in lifestyle hotels we acquire or develop, with a keen eye on changing consumer preferences. This hotel is directly within that strategy.”

Prompted addition

Nambiar revealed: “This acquisition is also special in that we were able to welcome Jeremy Selman to our team as a partner to help execute this investment with me. Jeremy is a true hotelier and has had a long and successful tenure in hospitality. He also has a deep understanding of this hotel and property given his prior role at Sydell. We look forward to welcoming guests to the hotel very soon.”

Walter Isenberg, president and CEO of Sage Hospitality Group, added: “We are truly honoured to welcome this iconic hotel to the Sage family, as it represents the type of luxury lifestyle property we plan to strategically add to our portfolio in the coming years. This hotel marks a new evolution for our organisation as we work to become the undisputed lifestyle hospitality company in the nation.”

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