Best Western Premier Sapphire Ha Long

The TOPHOTELPROJECTS construction database shows that BWH Hotel Group is on a steady growth trajectory, with development heavily skewed towards the US.

Our research indicates that BWH Hotel Group, which comprises Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group, is aiming to boost its portfolio by 20 schemes and 4,574 keys in the coming years. We take a closer look at the company’s expansion plans.

BWH hotel openings by year

With regards to short-term activity, six BWH projects with 2,335 rooms are due for completion before the end of 2021. A further two openings with 340 keys are pencilled in for 2022, while only one property with 116 rooms is on the books for 2023.

Meanwhile, 11 more hotels and 1,783 rooms are in the pipeline for 2024 and beyond. Given that over half of BWH’s projects are still several years away from completion, it seems clear that the group is focusing more on steady growth than rapid expansion.

Top regional growth markets for BWH

North America – and specifically the US – is the most dynamic region for BWH, with 12 hotels and 1,710 rooms in the works here.

APAC will get five new properties with a total room count of 2,469, hinting at an average hotel size almost double that of North America. Three of these five projects are happening in Vietnam, bringing 1,945 additional rooms to one of South-East Asia’s most popular travel destinations.

BWH is also planning two launches (with 269 rooms) in Europe, both located in Germany. And it’s proposing one opening (with 126 keys) in Latin America.

Zooming in on BWH’s projects in Vietnam

Given that BWH’s trio of Vietnamese schemes make up a considerable percentage of the total room count in the group’s pipeline, let’s consider exactly what the group’s hoping to deliver here.

Best Western Premier Sapphire Ha Long will be the first to open its doors; set to welcome guests from October 2021, the 1,008-room property will be part of the city’s new hotel district. Guests will be able to choose between one- and two-bedroom suites, and take advantage of an impressive array of onsite facilities, including a swimming pool, a fitness centre, a business centre, an executive lounge and retail outlets. Of course, the piers offering access to the natural wonders of Ha Long Bay are also only a short drive away.

Another project set to go live before the end of 2021 is Best Western Premier Quang Binh. This 561-key hotel will have direct access to a white sandy beach and pristine waters, while also being close to Phong Nha-Ke Bang National Park, a Unesco World Heritage-listed landscape that houses Son Doong, the world’s largest cave. Best Western’s forthcoming outpost will be part of a major new development, which also includes a golf course, a marina, premium shops, restaurants and bars.

A little further south, Best Western Premier Cam Ranh Seahorse Beach Resort is currently being planned for one of Vietnam’s best beaches. While an opening date has not yet been announced, it’s already clear that the 376-key property will offer guests everything they need for a relaxing coastal getaway. Many of the scheme’s rooms and suites, for example, will boast splendid views of the South China Sea.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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