Design-led Ace Hotel Brooklyn welcomes first guests

Built from the ground up and designed by Roman and Williams - with help from Stonehill Taylor - Ace Hotel Brooklyn celebrates the tireless ingenuity of the New York City borough.

Design-led Ace Hotel Brooklyn welcomes first guests

by | 09 Aug 2021 | All, Design

Built from the ground up and designed by Roman and Williams – with help from Stonehill Taylor – Ace Hotel Brooklyn celebrates the tireless ingenuity of the New York City borough.

This vibrant new property houses 287 guestrooms, a public lobby with multiple bars and an art gallery.

A fresh creative hub

Ace Hotel Brooklyn is immediately distinguished by its Roman and Williams-designed brutalist façade and inspirational interior design, influenced by the artist studios of European modernists.

“We see Brooklyn as its own city, filled with so much hope, possibility and excitement for the future,” said Brad Wilson, president of Ace Hotel Group. “Ace Brooklyn has been a labour of love – a gorgeous building in many ways a reunion and a reinvention, and one we’re delighted to share with our guests and neighbours as the evolution of Ace Hotel.”

“We’re proud to have filled its spaces with the talents of many collaborators across art, design and culture; it’s a testament and tribute to the irrepressible creative energy of the borough, and a firm investment in its future.”

“After seven years, we are proud to unveil one of our most comprehensive architectural and interior commissions to date for Ace Hotel Brooklyn, our third collaboration with Ace Hotel,” added Robin Standefer and Stephen Alesch, founders and principals of Roman and Williams. “We aimed to embrace a solid, muscular design vocabulary, employing confident lasting construction methods and materials, ones with gravity and strength.

“A primitive modernist philosophy guided us, it is expressed in the tactile spirit of the design. From the building’s strong and unadorned façade, to the celebration of raw old growth timber in the public screens, to the honest plywood furniture collection in the bedrooms, we aspire to be as energetic and untamed as Brooklyn itself.”

A design destination

Roman and Williams designed the 13-storey raw concrete building, with Stonehill Taylor working alongside it as project architect. The building’s rough-edged structure pays tribute to the natural beauty of its materials and features a ceramic mural centrepiece crafted by modernist Stan Bitters, as well as a sculptural light installation that recalls Hotel Okura in Tokyo. This is complemented by interiors pairing exposed concrete with materials like oak, plywood and leather.

Vintage and custom furnishings feature throughout, with half-moon windows lighting up the lobby and a bar that features an original wall sculpture from artist Verdan Jakšić and a large-scale drawing by Tara Geer.

The guestrooms draw inspiration from Le Corbusier’s workspace, Le Cabanon, to become ‘cabins of creative refuge’. In-room details include custom bed covers by Maine Heritage Weavers, acoustic guitars provided by D’Angelico Guitars and turntables made by Music Hall with vinyl records from Rough Trade. The hotel’s in-room art programme was curated by artist Niki Tsukamoto.

Throughout the remainder of 2021, meanwhile, The Gallery at Ace Hotel Brooklyn will exhibit the work of artists featured in the rooms, and the lobby’s Ace Shop will showcase custom artistic creations.

Ace Hotel Brooklyn is located on the cusp of Boerum Hill, a block away from the Hoyt-Schermerhorn station.

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ABOUT THE CHAIN

Ace Hotel is a collection of individuals - multiple and inclusive, held together by an affinity for the soulful.

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