Design concept: Alex Lake Zürich

by | 05 Feb 2021 | Design

For our latest TOPHOTELDESIGN exclusive, we turn the spotlight on a beautiful waterfront boutique hotel with architecture from Marazzi + Paul Architekten, interior design from BradyWilliams and lighting from Chelsom.

Completed in 2019, the new-look Alex Lake Zürich really makes the most of its location on the western shore of Lake Zürich, one of Switzerland’s top destinations.

A maritime masterpiece

Campbell Gray Hotels’ maritime-inspired property is set across five floors and boasts 44 contemporary studio suites and penthouses, as well as a restaurant and outdoor terrace, a bar, a residents’ lounge, a gym and a spa. This development, which caters to both business and leisure travellers, is defined by its close relationship with the natural world generally and Lake Zürich in particular, delivering a decidedly calm and relaxing ambience.

Marazzi + Paul Architekten (architecture), Atelier Verde (landscape architecture) and BradyWilliams (interior design) have made extensive use of natural materials, like stone and wood, and artisanal techniques throughout. Large-format windows help bring plenty of light into the rooms and enable guests to feel closer to the lake, while specially created furniture, wardrobes and kitchenettes reinforce the premium look and feel.

Reinventing the art-deco aesthetic

Public spaces, such as the restaurant, bar and lobby, exhibit a modern reinterpretation of the classic art-deco aesthetic, which can be seen in the striking graphic-design motifs and the luxurious marble elements for example. The stylish lighting, meanwhile, comes courtesy of UK-based hospitality specialist Chelsom.

In every aspect of its design, the property wisely focuses on celebrating rather than attempting to upstage its standout feature: the crystal-clear waters of Lake Zürich. It’s a winning formula that surely goes a long way to explaining why Alex Lake Zürich has already made a big splash in the Swiss market.

For more info about this scheme, and to view an extensive gallery of hi-res images, check out the Alex Lake Zürich project page on the TOPHOTELDESIGN website.

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