Cotton-themed hotel set to open in Texas in autumn 2020

by | 21 Aug 2020 | Design

Valencia Hotel Group is preparing to open the stylish Rottet Studio-designed Cotton Court Hotel in the historic city of Lubbock.

Lubbock, epicentre of West Texan cotton production and birthplace of 1950’s musician Buddy Holly, will soon be home to the new retro-chic Cotton Court Hotel, aimed at both business and leisure travellers. An urban retreat centring on a courtyard, it will have 165 rooms with balconies, a bar-restaurant, and generous indoor and outdoor events and meeting spaces – we find out more.

Urban hideaway inspired by Lubbock’s cotton industry

This hotel has been carefully designed to make an elegant setting for meetings and events, while paying tribute to Lubbock’s history. The Midnight Shift bar-restaurant can function as a live music venue, while The Courtyards offers open-air dining and an outdoor pool with cabanas, and The Ballroom provides 3,500 sq ft of flexible indoor meeting and event space.

“We wanted to capture the iconic essence of Lubbock and create a place that invites guests to become a part of the property,” said Roy Kretschmer, Valencia Hotel Group executive vice president of operations. “We set out to create a space with an urban-retreat sensibility that brings a new level of contemporary charisma with a retro soul straight to the heart of the Hub City.”

Innovative design and slick retro-chic rooms

Each of the 165 rooms opens onto a private balcony. Room decor employs rusted metal and rustic-finish wood – antique ‘found’ pieces connected to cotton making add an upcycled aesthetic, while opulent amenities include custom Valencia Hotel Group Sealy plush pillowtop beds, luxury bed linens, and bath towels made from locally sourced cotton. Oversized ensuite bathrooms, meanwhile, come with mosaic floors.

The hotel group partnered with architecture and design firm Rottet Studio to bring the project to life. The scheme pays homage to Lubbock’s history as a major financial and agricultural hub, but also as a centre for live music, having long enjoyed a reputation for hosting touring country-western and rock ‘n’ roll acts as diverse as Elvis Presley, Waylon Jennings and of course Buddy Holly.

“This hotel, much like the city, is influenced by this history,” said Rottet Studio associate principal Chris Evans. “Although it’s a new hotel with a modern aesthetic, it was important to create something authentic and rooted at the same time.”

“The overriding theme of the hotel is the cotton industry and we’ve sampled elements like cotton warehouses, exchanges and gins to create a framework to tell a story that weaves around the guest.”

Unique hotel celebrating female empowerment opens in Washington DC
Kimpton launches design-led hotels in Bangkok, Tokyo and Manchester
The Hotel of Tomorrow Project reimagines hospitality design in Covid19 era
Sommerro to make its debut in Oslo in summer 2022
AHS founder launches hospitality design and concept company
Curio Collection welcomes Hall Arts Hotel to its portfolio
Multimillion-dollar renovation completes at Hampton Inn & Suites hotel
LA’s stylish Le Parc Suite Hotel completes multimillion-dollar refit [Infographic]
Four Seasons Hotel Hong Kong announces exciting enhancement plans
Mondrian South Beach set to emerge from top-to-toe overhaul
Much-anticipated Four Seasons Hotel Madrid swings open its doors
Project of the Week: Waldorf Astoria Bali
BrimeRobbins reveals sneak peek of stylish Andaz Prague
Accor’s luxury Fairmont brand set to debut in Australia in 2023 [Infographic]
MGallery launches Athens Capital Hotel, its first property in Greece [Infographic]
Mexico welcomes luxurious new Conrad Punta de Mita resort
New Viceroy Washington DC hotel celebrates Logan Circle district
Project in focus: One Beverly Hills
Shangri-La Group unveils The Moon Residence in Kunming
Prominent architect launches hospitality design company


With the online database TOPHOTELCONSTUCTION you will have access to +6,000 hotel projects and all relevant decision-maker contacts.


Pin It on Pinterest