Cotton-themed hotel set to open in Texas in autumn 2020
Valencia Hotel Group is preparing to open the stylish Rottet Studio-designed Cotton Court Hotel in the historic city of Lubbock.
Lubbock, epicentre of West Texan cotton production and birthplace of 1950’s musician Buddy Holly, will soon be home to the new retro-chic Cotton Court Hotel, aimed at both business and leisure travellers. An urban retreat centring on a courtyard, it will have 165 rooms with balconies, a bar-restaurant, and generous indoor and outdoor events and meeting spaces – we find out more.
Urban hideaway inspired by Lubbock’s cotton industry
This hotel has been carefully designed to make an elegant setting for meetings and events, while paying tribute to Lubbock’s history. The Midnight Shift bar-restaurant can function as a live music venue, while The Courtyards offers open-air dining and an outdoor pool with cabanas, and The Ballroom provides 3,500 sq ft of flexible indoor meeting and event space.
“We wanted to capture the iconic essence of Lubbock and create a place that invites guests to become a part of the property,” said Roy Kretschmer, Valencia Hotel Group executive vice president of operations. “We set out to create a space with an urban-retreat sensibility that brings a new level of contemporary charisma with a retro soul straight to the heart of the Hub City.”
Innovative design and slick retro-chic rooms
Each of the 165 rooms opens onto a private balcony. Room decor employs rusted metal and rustic-finish wood – antique ‘found’ pieces connected to cotton making add an upcycled aesthetic, while opulent amenities include custom Valencia Hotel Group Sealy plush pillowtop beds, luxury bed linens, and bath towels made from locally sourced cotton. Oversized ensuite bathrooms, meanwhile, come with mosaic floors.
The hotel group partnered with architecture and design firm Rottet Studio to bring the project to life. The scheme pays homage to Lubbock’s history as a major financial and agricultural hub, but also as a centre for live music, having long enjoyed a reputation for hosting touring country-western and rock ‘n’ roll acts as diverse as Elvis Presley, Waylon Jennings and of course Buddy Holly.
“This hotel, much like the city, is influenced by this history,” said Rottet Studio associate principal Chris Evans. “Although it’s a new hotel with a modern aesthetic, it was important to create something authentic and rooted at the same time.”
“The overriding theme of the hotel is the cotton industry and we’ve sampled elements like cotton warehouses, exchanges and gins to create a framework to tell a story that weaves around the guest.”