London’s hotel market is set to grow by leaps and bounds in the coming years.
With more than 16,000 new rooms in the pipeline, the London hotel market will see rapid growth in the coming year and hoteliers will have to find ways to stand out in this increasingly competitive market.
London has always been home to a bustling hotel market but in the coming years, this will reach a new level.
90 hotels with 16,431 rooms will be added to the market and give travellers an ever-greater selection of accommodation to choose from.
2020 to be one of London’s busiest years yet
According to the TOPHOTELPROJECTS online database 90 hotels are currently in the pipeline in London:
With 35 new hotels slated to open in 2020 alone, 6,572 new rooms will hit the market and make this one of the city’s best years in terms of hotel openings.
2021 will see another 19 projects with 3,227 rooms. After this, things look like they might slow down a bit since only 9 openings are on the books for 2022 and 6 are signed off for 2023. 21 hotels are in the pipeline for 2024 and beyond.
62 of the 90 new hotels will have 4 stars while the remaining 28 will be awarded 5 stars. This demonstrates the city’s ongoing focus on upscale and luxury hotels.
Top brands expanding in London
Three brands are leading the pack in London in terms of new openings. The hip and trendy hub by Premier Inn and the Hampton by Hilton will each open 3 new hotels. Hotel Indigo will launch 2.
Noteworthy hotel projects in London
The largest project currently in the works is the Strand Palace with 785 rooms. By Q3 next year, this famous property will have gone through an extensive renovation. Work on the ground floor which includes the reception, restaurant, bar and tearoom, has just started and is expected to be completed in the summer. The rooms will then be revamped to position the hotel at the top of the capital’s four-star offer. The new public spaces will become flexible lifestyle areas with subtle Art Deco influences and an overall contemporary design.
The London Strand East is a hotel project in the new Strand East district. An impressive new development in this area will include 1,200 homes, of which about 40 percent will have three or more bedrooms. Strand East will also be home to 45,500 sqm (480,000 sqft) of offices, shops, cafes, restaurants, a school, a nursery, and a health-care facility.
A conversion will see the Black Lion House turned into The Hyatt Place London City/East by Q3 2020. The 280-room hotel will feature a ninth-floor lounge and terrace with scenic city views, a flexible meeting room concept, a gym and a grab-and-go food market.
Finally, the London Road Croydon Hotel will add a new 593-room hospitality hub to its neighbourhood. Spacious rooms, balconies and elegant facilities including meeting rooms, a lounge area and a wellness area will attract both business and leisure guests.
Let’s take a look at some more hotel projects: