Centara targets Chinese acceleration
Pictured: Luxemon CEO Liang Xiao Jing and Centara deputy CEO Blaiklock Markland at the MoU signing ceremony.
Thai-headquartered hotel operator Centara Hotels & Resorts has signed a Memorandum of Understanding (MoU) with China’s Luxemon Hotel Group to accelerate its Chinese expansion.
The partnership is aimed at being mutually beneficial to leverage the regional expertise of both companies.
Top operator goal
Centara wants to grow its portfolio in China to support its goal of becoming a top 100 global hotel operator within five years, while accordingly Luxemon is targeting development within southeast Asia.
The MoU for brand cooperation was signed in a ceremony attended by Blaiklock Markland, deputy CEO of Centara, and Liang Xiao Jing, CEO of Luxemon.
Markland commented: “For decades, our two countries have enjoyed a warm friendship with strong bilateral trade relations. China has been a priority market for future growth and our new partnership with Luxemon Hotel Group represents a significant step forward for Centara.
“Luxemon is one of the most renowned and fast-growing hotel groups in China, with 60 properties. I am confident that our visions and philosophies are perfectly matched to meet our business objectives.”
New chapter
Jing said: “Today’s MoU signing ceremony represents a new chapter in the important partnership between China and Thailand. I sincerely believe that through our cooperation we will grasp many new opportunities in the future that will take our businesses to the next level. I am confident that together we can contribute to the development of tourism between China and Thailand and the hotel industry. Our team in China is really thrilled about the opportunity to be a part of this agreement and we can’t wait to see the developments that come from this exciting partnership”.
In recent years, Centara has introduced its Thai-style hospitality to many new international destinations. Its portfolio of 91 properties now spans the length and breadth of Thailand and other key markets in southeast Asia, the Middle East and the Indian Ocean, covering six brands: Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels. This MoU will now support the development of these concepts in China – the world’s largest travel market.
Related Articles
TUI unveils new brand amidst expansion plans
The group is repositioning the resort in the Tanzanian province with a view to operating it as The Mora Zanzibar from spring 2024 onwards. Experiential brand The new brand name ‘Mora’ is derived from the Latin word for ‘pause’ and will offer laid-back, contemporary...
Standard International choses Australia for new brand premiere
The inaugural site, The StandardX, Melbourne, will open in the Victorian city in February 2024. Original inspiration This new concept takes The Standard brand back to its youthful roots, taking inspiration from its first hotel 25 years ago on Los Angeles’ Sunset...
Irish hospitality group sells majority stake to investor
The Dean Hotel Group is a dedicated hotel real estate, brand and management platform recently spun-off from Press-Up Hospitality Group. Founder Paddy McKillen Jr and the McKillen Company will retain a stake and remain involved in the business. Management continuation...
US investors join forces to develop US$2 billion of hospitality projects
The new venture aims to leverage the expertise of JMA’s more than 35 years of experience in investment and development of unique properties throughout the United States and Mohari’s significant experience as an investor across the hospitality sector. Work culmination...
InterContinental initiates global brand evolution
As part of IHG’s luxury and lifestyle portfolio, InterContinental’s transformative journey is driven by the line’s long held belief that travel can expand minds and connect cultures, enhanced by cutting-edge technology and innovative design. Holistic evolution The...
Red Sea Global launches own luxury hotel brand
The launched line is called Shebara, and it will manage a spectacular overwater resort located on Sheybarah Island in Al Wajh Lagoon. Overwater orbs Shebara will open in summer 2024 and is the first resort to be owned and operated by RSG at The Red Sea destination. ...
ABOUT THE CHAIN
Enjoying premium settings in city centre locations and beach and island destinations, Centara Hotels & Resorts' properties are all four-star-rated and provide a memorable experience in both facilities and service.
