Centara targets Chinese acceleration

by | 15 Aug 2022 | Portfolio

Pictured: Luxemon CEO Liang Xiao Jing and Centara deputy CEO Blaiklock Markland at the MoU signing ceremony.

Thai-headquartered hotel operator Centara Hotels & Resorts has signed a Memorandum of Understanding (MoU) with China’s Luxemon Hotel Group to accelerate its Chinese expansion.

The partnership is aimed at being mutually beneficial to leverage the regional expertise of both companies.

Top operator goal

Centara wants to grow its portfolio in China to support its goal of becoming a top 100 global hotel operator within five years, while accordingly Luxemon is targeting development within southeast Asia.

The MoU for brand cooperation was signed in a ceremony attended by Blaiklock Markland, deputy CEO of Centara, and Liang Xiao Jing, CEO of Luxemon.

Markland commented: “For decades, our two countries have enjoyed a warm friendship with strong bilateral trade relations. China has been a priority market for future growth and our new partnership with Luxemon Hotel Group represents a significant step forward for Centara.

“Luxemon is one of the most renowned and fast-growing hotel groups in China, with 60 properties. I am confident that our visions and philosophies are perfectly matched to meet our business objectives.”

New chapter

Jing said: “Today’s MoU signing ceremony represents a new chapter in the important partnership between China and Thailand. I sincerely believe that through our cooperation we will grasp many new opportunities in the future that will take our businesses to the next level. I am confident that together we can contribute to the development of tourism between China and Thailand and the hotel industry. Our team in China is really thrilled about the opportunity to be a part of this agreement and we can’t wait to see the developments that come from this exciting partnership”.

In recent years, Centara has introduced its Thai-style hospitality to many new international destinations. Its portfolio of 91 properties now spans the length and breadth of Thailand and other key markets in southeast Asia, the Middle East and the Indian Ocean, covering six brands: Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels. This MoU will now support the development of these concepts in China – the world’s largest travel market.

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Enjoying premium settings in city centre locations and beach and island destinations, Centara Hotels & Resorts' properties are all four-star-rated and provide a memorable experience in both facilities and service.

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