Brand overview: Aloft to add 10,000 rooms to inventory [Infographic]
Marriott International’s Aloft Hotels brand will significantly expand across North America and APAC in the coming years, according to our exclusive review of information in the TOPHOTELPROJECTS construction database.
The dynamic Aloft brand is on course to grow by 61 hotels and 9,956 rooms over the next few years, our research reveals. We find out more about its impressive expansion plans – and highlight a few funky properties you should definitely be keeping on your watchlist.
Aloft’s ambitious project pipeline
By the end of 2020, Aloft wants to open another 21 hotels with 3,322 rooms in total. Only seven of these properties are currently in the pre-opening phase, however, meaning there may yet be some delays as a result of the Covid19 crisis.
But even without any 2020 launches spilling over into next year, 2021 will see 16 more Aloft hotels opening, adding 2,122 keys to the brand’s portfolio. In 2022, another nine hotels will go live, while two more projects are in the works for 2023 and 13 are earmarked for 2024 and beyond.
Key growth regions for Aloft
Aloft will expand most quickly in North America where 40 hotels with 5,810 rooms are planned, all of which will be in the US. APAC follows in second place with 15 launches and 2,936 rooms, the Middle East will get three new Aloft properties, and Europe, Africa and Latin America will each get one apiece.
After the US, China is the second fastest-growing national market with a pipeline of nine hotels and 1,926 rooms. Elsewhere, three projects comprising 428 keys will soon be completed in Indonesia, and two schemes with 478 rooms are on their way to the UAE.
In terms of specific locations, New York is the only city scheduled to get three new hotels, with a total of 907 keys between them. Sharjah (286 rooms), Yangzhou (264), London (251) and Chengdu (250) will each get one new Aloft.
Aloft’s most noteworthy developments
Due for completion in late 2022, the 43-storey Aloft New York Chelsea North will be across from the Jacob K Javits Centre and offer panoramic city views from its floor-to-ceiling windows. The lower part of the tower will feature expansive retail spaces, while the top will be crowned with an outdoor terrace. With 531 rooms, this is the largest project currently in Aloft’s pipeline, according to our records.
The 180-key Aloft Jakarta TB Simatupang, meanwhile, will welcome guests to a contemporary, lifestyle-focused abode in the Indonesian capital from September 2020. This property will offer Aloft’s signature services and amenities including the W XYZ Bar, the Re:mix Lounge, the Re:charge gym and the Camp Aloft kids’ club. Guests will also be able to enjoy a drink at the rooftop lounge or cool off in the Splash pool while taking in stunning city views.
Over in China, Aloft Yangzhou Guangling will welcome guests from Q1 2021 and offer easy access to the city’s historic centre, known for its beautiful parks and gardens. The 1,500-year-old Damin Temple and its nine-storey pagoda are also nearby. A 264-room hotel close to various restaurants, shops and industrial parks, it’s only an 18-kilometre drive from the city’s international airport as well.
Finally, Aloft Fort Worth Trophy Club Town Centre will open to guests from late 2020, offering a choice of 132 rooms. This smart Texan hotel will be part of the 26-acre Trophy Club Town Centre mixed-use development alongside retail and office units, high-end apartments and ample outdoor spaces.
According to the TOPHOTELCHAINS online database, 61 hotel projects are currently in the pipeline for Aloft Hotels: