Ashton joins Accor’s development team in Northern Europe

by | 09 Sep 2021 | Chains

Accor has hired Maria Ashton, who previously worked for Oakwood and Hyatt Hotels Corporation, as its new vice president of development for luxury brands in Northern Europe.

Maria Ashton has been appointed to a key role within Accor at a time when the French hospitality giant is experiencing significant growth.

A fresh face on the development team

Ashton boasts 15 years’ experience in hospitality and real estate, of which the majority involved senior leadership roles.

She said: “I am delighted to be joining Accor bringing my years of strategic business development experience to my new role as vice president in the Northern European market. This is a critical time for our industry and Accor is a strong partner with an unrivalled brand portfolio.

“Accor continues to be the European market leader with an enviable pipeline and fantastic momentum. Throughout the pandemic, the business has never once taken its eye off the future, building the brand portfolio and opportunities for our partners across the region. As we look to 2022 and beyond, Accor is well-placed to strengthen its portfolio with some spectacular projects planned.”

Contributing to Accor’s busy development slate

In this new role, Ashton will help drive growth of a portfolio that already encompasses 270 hotels across the world, with another 130 in development. Northern Europe is a key area of growth for Accor’s luxury brands – notable upcoming projects include Raffles London at The OWO (opening 2022), Fairmont Moscow Mayakovskaya (2022) and Raffles Moscow (2023).

Camil Yazbeck, senior vice president and head of development for Accor in Northern Europe, added: “Accor Northern Europe has signed more hotels and rooms than any other hotel group during 2020 and Q1 2021, ranking number one against all competitors in signings with 40% market share.

“We achieve this success with great brands and great people and so I am thrilled to welcome Maria to further strengthen our development team in the region. Luxury remains a key priority for the group globally and in Europe as we look to enhance our already strong portfolio.”

Experience gained at Oakwood and Hyatt

Throughout her career to date, Ashton has gained international experience in hotel development, feasibility and asset management, with work spanning North America, Latin America, Europe, Africa and the Middle East.

Ashton most recently served as vice president of business development for Oakwood. For 13 years before this, she served in feasibility and senior development roles with Hyatt Hotels Corporation in the UK, Switzerland and the US.

Related Articles

IHG and tristar GmbH extend Northern Europe development plans

IHG and tristar GmbH extend Northern Europe development plans

Hotel Indigo Vienna IHG Hotels & Resorts has announced the extension of this Multiple Development Agreement seeing the partnership grow to 60 hotels by 2035. As a part of this agreement, developments are currently planned for Germany, Austria, Switzerland, Poland...

Brand Overview: Novotel to open 60 new properties [Infographic]

Brand Overview: Novotel to open 60 new properties [Infographic]

Novotel Überseequartier-Hamburg Süd Insight from the TOPHOTELPROJECTS construction database indicates 60 new projects under the Novotel brand. The hospitality brand is working towards adding 14,231 new rooms to its collection over the coming years. Global growth...

Deutsche Hospitality names new chief development officer

Deutsche Hospitality names new chief development officer

Marie-Noële Schwartzmann & Claus-Dieter Jandel (Imagery: Deutsche Hospitality) Marie-Noële Schwartzmann has been appointed chief development officer for the global hospitality company. Schwartzmann succeeds Claus-Dieter Jandel who made the decision to retire after...

Plans revealed for over 1,000 JO&JOE hotels in China

Plans revealed for over 1,000 JO&JOE hotels in China

Imagery 2022 Accor Accor, Ennismore and Country Garden’s Funyard have announced plans to develop this portfolio of JO&JOE hotels across the country. The long-term master franchise agreement represents more than 100,000 guest rooms for the lifestyle brand. New...


Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 5,000 hotels globally.


Pin It on Pinterest