Choice builds French presence
Chris Bown
10 May 2024
Choice Hotels is to double its presence in the French market, after agreeing a strategic partnership with hotel operator Zenitude.
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Choice Hotels is to double its presence in the French market, after agreeing a strategic partnership with hotel operator Zenitude.
With Choice Hotels International still pursuing an acquisition of fellow US firm, Wyndham Hotels & Resorts, the Maryland-based group has revealed more pipeline rises.
Choice Hotels International has revealed that the rapid pace of moving conversion projects through its pipeline is a key driving force in its network expansion.
Choice Hotels International upscale soft brand The Ascend Hotel Collection picked up six new American sites in the last quarter.
Choice Hotels International’s Europe, Middle East and Africa (EMEA) division is completing its brand re-energisation strategy with the refresh of its Ascend Hotel Collection.
US-headquartered Choice Hotels International’s domestic pipeline grew by 14% in the year to 31 December 2022.
Choice Hotels International has finalised an agreement with The Brittano Group to develop a new member of the Ascend Hotel Collection in South Boston, Virginia.
While Choice Hotels’ acquisition of Radisson Americas may have taken the limelight of late, Choice’s European, Middle Eastern and African (EMEA) division has been motoring along, already recovering its pipeline to pre-pandemic levels.
Choice Hotels International has revealed the details of five hotels that have joined Ascend Hotel Collection in popular drive-to destinations across the US.
An eco-friendly Florida beach club named after a popular family movie series has become part of Choice Hotels International’s Ascend Hotel Collection.
Boutique hotel by Ascend Hotel Collection by Choice Hotels breathes new life into national landmark building just outside Charlotte, North Carolina.
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