Ascend Collection enjoys a brand refresh
Chris Bown
14 May 2025
A sharper look and a new logo are signs that Choice Hotels plans to take its Ascend Collection further, having recently passed the 400 hotel milestone
A sharper look and a new logo are signs that Choice Hotels plans to take its Ascend Collection further, having recently passed the 400 hotel milestone
Choice Hotels has joined its peers in broadening its choice of resort properties, by forming an alliance with Westgate Resorts
Scandinavian hotel operator Strawberry has revealed plans to launch a new chain of hotels, reinventing the roadside concept for a new age.
Choice Hotels has substantially added to its branded hotel portfolio in Japan, after master franchisee Choice Hotels Japan agreed a deal to reflag 22 hotels to its Comfort name.
Choice Hotels is to double its presence in the French market, after agreeing a strategic partnership with hotel operator Zenitude.
The lifestyle brand of Choice Hotels International, Sleep Inn, has unveiled newly designed guest rooms and common areas that are a part of its new Scenic Dreams prototype.
Choice Hotels EMEA, which is a part of Choice Hotels International, has added Clarion Charlecote Pheasant Hotel in Warwickshire to its Clarion portfolio.
Choice Hotels International is continuing its growth in the extended stay segment with three new Everhome Suites under construction and six more in various stages of development across southern California.
With Choice Hotels International still pursuing an acquisition of fellow US firm, Wyndham Hotels & Resorts, the Maryland-based group has revealed more pipeline rises.
Choice Hotels International has gone public with details of its prospective takeover of Wyndham Hotels & Resorts, following talks breaking down between the two US-headquartered major names.
Choice Hotels International has revealed that the rapid pace of moving conversion projects through its pipeline is a key driving force in its network expansion.
Choice Hotels International has made key executive appointments to position the company for continued future growth.
Choice Hotels International upscale soft brand The Ascend Hotel Collection picked up six new American sites in the last quarter.
Choice Hotels International has sealed its first conversion property for Radisson Hotels Americas since it acquired the brand in 2022.
The contemporary upscale brand of Choice Hotels International, Cambria Hotels, has made its debut at the heart of Colorado’s Rocky Mountains.
Cambria Hotels, a part of Choice Hotels, has broken ground on these two new properties in Oregon marking the upscale hotel brand’s debut in the Pacific Northwest.
Cambria Hotels, part of the Choice Hotels International family of brands, is continuing its expansion into the southeast of the United States with its latest Orlando opening.
Choice Hotels International’s Europe, Middle East and Africa (EMEA) division is completing its brand re-energisation strategy with the refresh of its Ascend Hotel Collection.
US-headquartered Choice Hotels International’s domestic pipeline grew by 14% in the year to 31 December 2022.
US-headquartered Choice Hotels International is making a concerted drive in the upscale and extended stay segments, building on its expertise in upper midscale and midscale.
Choice Hotels International has finalised an agreement with The Brittano Group to develop a new member of the Ascend Hotel Collection in South Boston, Virginia.
The group already relaunched Comfort, Clarion and Quality strands in EMEA earlier this year.
Choice Hotels International is continuing to rapidly grow its home US market development pace, with its national room pipeline heading towards the 100,000 mark.
While Choice Hotels’ acquisition of Radisson Americas may have taken the limelight of late, Choice’s European, Middle Eastern and African (EMEA) division has been motoring along, already recovering its pipeline to pre-pandemic levels.
With all the fanfare over Choice Hotels International’s recent Radisson Hotels Americas acquisition, you could be forgiven for overlooking the group’s Cambria Hotels brand, but this division is reaping dividends.
A second property in the Boston metropolitan area is furthering Cambria Hotels’ expansion into top northeast US markets.
Cambria Hotels is driving coast to coast expansion throughout its home USA market with four groundbreakings and 10 new franchise agreements.
Choice Hotels International is to acquire Radisson Hotel Group Americas, bringing nine brands, 624 hotels and over 68,000 rooms under its umbrella.
Choice Hotels brand Cambria has broken ground on the first Delaware development of its design-forward accommodations.
Choice Hotels International has unveiled new branding for the Suburban Extended Hotel Stay brand, now known as Suburban Studios.
The prolific upscale brand franchised by Choice Hotels International has expanded its Golden State footprint with the launch of the 125-key Cambria Hotel Calabasas.
Construction work for the 120-room Cambria Hotel Niagara Falls has begun following a ceremony attended by representatives of Choice Hotels International and Plati Niagara.
Showcasing a fun aesthetic inspired by bourbon and horse racing, a new 128-room hotel owned by O’Reilly Hospitality Management has become the toast of the Bluegrass State.
The Cambria Hotels brand is continuing to grow its presence in the Lone Star State, with construction now underway on a 14-storey property with 212 contemporary guestrooms.
Choice Hotels Internationals is celebrating the launch of an upscale property in one of the world’s most famous wine regions, Cambria Hotel Napa Valley Silverado Trail.
The TOPHOTELPROJECTS construction database offers an invaluable glimpse into Scandinavia’s development slate, with almost 60 hotel schemes planned across the region.
Choice Hotels Europe has added Shoreline Hotel to its ranks – and announced the appointment of a director of corporate strategy and development, and head of franchise development.
The fifth property for Choice Hotels International’s upscale brand in the Sunshine State, the new Cambria Hotel Fort Lauderdale Beach is now welcoming guests.
Choice Hotels International’s upscale brand has expanded with the opening of Cambria Hotel Shelby Township-Detroit, featuring Motor City-inspired decor and a tribute to historic cars.
The TOPHOTELPROJECTS construction database shows that there are currently 1,728 hotel schemes being progressed across this diverse region.
Choice Hotels International’s upscale brand Cambria Hotels is continuing to expand in urban markets across the US, with work progressing on a 100-room property in Minneapolis.
Our researchers have combed through the TOPHOTELPROJECTS construction database to get the inside scoop on hotel development in the Land of the Free.
Work has started on Cambria Hotel Columbia Downtown, a collaboration between Cambria Hotels, HighSide Development, Pyramid Hotel Group, LS3P, Elementum Interiors and McCrory Construction.
We take a closer look at a scheme by Choice Hotels International and Sound West Group to develop a new Cambria hotel in Bremerton, Washington.
Developed by Donohoe Development in collaboration with Koucar Management, DiLeonardo and BBGM Architects – and managed by Donohoe Hospitality Services – Cambria’s latest property has started welcoming guests.
Choice Hotels International is continuing to deliver on its growth strategy with the opening of the 98-room Cambria Hotel Detroit-Shelby Township.
According to the TOPHOTELPROJECTS construction database, Choice Hotels International is on the expansion trail, and is particularly active in the US market.
Choice Hotels International’s upscale brand Cambria Hotels is continuing its US expansion drive with new openings in popular destinations on the east and west coasts.
Choice Hotels International has revealed the details of five hotels that have joined Ascend Hotel Collection in popular drive-to destinations across the US.
Fast-growing Choice Hotels International brand Cambria Hotels has expanded again with the opening of a 126-room, four-storey property in South Carolina.
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