Ascend in the ascendency with six US signings

Image © Choice Hotels
Choice Hotels International upscale soft brand The Ascend Hotel Collection picked up six new American sites in the last quarter.

The group believes this rapid expansion pace makes the line the largest single collection of independent hotels worldwide.

Northern US additions

Recent signings include properties in popular destinations across the United States, such as Three Bears Resort in Warren, Wisconsin. This is the second Ascend property developed by S&L Hospitality, joining The Harborview in Port Washington, WI, and the sixth Choice property under management by the group.

In the nation’s north east, the 68-room Black Bear Inn in Orono, Maine is the latest addition by New England Hospitality to the Collection.

Southern signings

Further south, the signings continue with The Bradford Hotel in Springfield, Missouri. This 49-room property in the Medical Mile is developed by Elliot Lodging, adding to a lineup of five existing Choice properties.

Furthermore, the brand will take on La Créole Inn & Suites in Lafayette, Louisiana, a new 100-key construction developed by Pride Opportunity Developers which is set to be completed in Q1 2025.

Completing the sextet, is a 44-room property in Red River, New Mexico within walking distance from Red River Canyon and Old Town.

Increasing footprint

Mark Shalala, senior vice president, franchise development, upscale brands, Choice Hotels, said: “In addition to continuing to welcome new franchisees to the Collection, we are proud to see existing Choice owners increase their footprint following their continued success with Ascend and other Choice brands.

“Since the Collection’s inception 15 years ago, we’ve been committed to helping owners run profitable businesses while maintaining operational independence, providing unmatched support from Choice’s industry-leading technology and robust distribution platform.”

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