A new attraction for Seoul
Rosewood Hotels & Resorts has been appointed by Eleven D&C Co., Ltd., one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new build ultra-luxury hotel set to open in 2027.
Situated beside Yongsan Park in the heart of the city, the hotel will exist within The Parkside Seoul, a revolutionary development occupying the former site of the United Nations Command.
The mixed-use neighbourhood will also include high-end retail and residences connected by expansive outdoor spaces, creating a new environment for activity and human interaction.
The location of Rosewood Seoul holds significant cultural, historical, and geographical value and places visitors within an exceptional area of the city. With frontage along Noksapyeong-daero, one of Seoul’s main thoroughfares, The Parkside Seoul serves as a connector to both the city’s traditional business district to the north and the modern Gangnam area to the south.
Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.
Guests of Rosewood Seoul will find more opportunities for exploration and discovery in the hotel’s surrounding Itaewon area, one of Seoul’s most affluent neighbourhoods.
“Seoul is one of Asia’s most dynamic metropolises known for its innovation while simultaneously honouring its distinctive history and heritage,” says Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group.
“We look forward to exploring this destination through the Rosewood lens and are thrilled to be working with our partners at Eleven D&C Co. to create an elevated lifestyle experience that will bring attention to Seoul amongst a new generation of ultra-luxury travellers.”
Focus on wellness
Design for the hotel will be led by Kohn Pedersen Fox Associates, a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia, including Rosewood Hong Kong, Rosewood Bangkok, and Rosewood Guangzhou.
Interiors will be designed by renowned interior design firm Space Copenhagen. Rosewood Seoul will feature approximately 250 rooms and suites, amongst the largest in the city. The property will also contain a selection of amenities, including seven restaurants and bars and comprehensive wellness facilities.
Additionally, there will be an extensive spa in-house. Spanning 4,500 square meters, Asaya will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility. Additional hotel facilities will include extensive, multi-purpose event space totalling 1,800 square meters and Rosewood Explorers, the brand’s culturally inspired kids club concept.
Rosewood Hotels & Resorts manages a global collection of 30 luxury hotels, resorts and residences in 18 countries.
