Hilton accelerates Portgual expansion

Image © 2024 Hilton
Hilton will be opening three new hotels in Portugal in 2025 and 2026 under three of their brands, as part of the company’s plans to continue expanding its presence in the country.

All eyes on Portugal

The first of the openings will be the Santo André Beach Hotel, Tapestry Collection by Hilton, set to open in 2025. 

The Santo André Beach Hotel, Tapestry Collection by Hilton will be the first Hilton property in the Santiago do Cacém region. 

This Tapestry Collection by Hilton property, signed as part of a franchise agreement with Mercan Properties Group, will have 44 guest rooms, a restaurant and bar, a gym and a rooftop pool with sea views. 

The hotel is located just 200 metres from the Santo Andre and Sancha Lagoons Natural Reserve and 500 metres from Santo André Beach.

This will be followed by the DoubleTree by Hilton Lisbon Airport, set to open doors in 2025. 

Following a franchise agreement with Mercan Properties Group, DoubleTree by Hilton Lisbon Airport will consist of 199 guest rooms and 20 suites. 

It will be located just a five-minute drive from Lisbon Airport.

There will be a restaurant, bar and breakfast area, as well as ample facilities for meetings, incentives, conferences and events. 

Guests will also have access to a modern fitness room and a spacious outdoor area. 

The final property will be Canopy by Hilton Vilamoura Marina, a 155-room property located 500 metres from Praia da Vilamoura, in the Algarve.

Following a franchise agreement with Arrow Global Group, Canopy by Hilton Vilamoura Marina will offer guests an elevated, boutique hotel experience.

Amenities within the hotel include a restaurant and bar, Canopy Central, as well as a spa, outdoor pool and a fitness centre. The property is due to open in 2026.

A strong partnership

Francisco Moser, CEO of Hospitality at Details Hospitality, Sports & Leisure (part of Arrow Global), said: “We’re thrilled to be announcing Canopy by Hilton Vilamoura Marina. The Algarve received more than five million visitors last year, and there continues to be significant demand for high-quality accommodation in the region.”

Patrick Fitzgibbon, senior vice president, development EMEA, Hilton said the hotelier had been attracted to the Portuguese market partly due to soaring tourism levels. 

“Last year tourist numbers soared to record highs in Portugal and with demand expected to continue, it’s an incredibly attractive hotel investment market,” Mr Fitzgibbon said. 

“We’re thrilled to have signed three new properties across three of our world-class brands, further expanding our Portuguese portfolio of more than 20 hotels trading and in our pipeline. Standing strong as a popular destination known for its warm and inviting culture, beautiful landscapes and fantastic food and drink, we are proud to be further enhancing the range of options for travellers in Portugal.” 

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