voco seals Lebanese entry

Image © IHG Hotels & Resorts
IHG Hotels & Resorts has signed a franchise agreement with developer Dia SARL to debut the voco brand in the Lebanese capital.

A conversion property, voco Beirut Central District is scheduled to be rebranded by the end of this year, adding 123 rooms to IHG’s portfolio in the country.

Full facilities

Located in one of the most prominent areas in the Lebanese capital, voco Beirut Central District will offer proximity to various popular attractions including the high-end food and beverage strip of Zaituna Bay, Beirut Waterfront, and Beirut Souks.

The premium brand hotel will feature an outdoor pool, a rejuvenating spa and a well-equipped gym. It will also house a business centre and a dedicated theatre area, as well as four meeting rooms including a banquet-style room. Food and drink offerings will comprise three dining options and a destination rooftop bar.

Strengthen footprint

Commenting on the signing, Haitham Mattar, MD, India, Middle East and Africa, IHG Hotels & Resorts, said: “We are excited to announce our partnership with Dia SARL to open voco Beirut Central District and bring a distinct premium hospitality experience to guests visiting Lebanon.

“Having opened our first hotel in the Middle East – InterContinental Phoenicia in Lebanon decades ago, we are proud to continue to strengthen our footprint in the country and bring new brands to the market which continues to attract travellers with its blend of cultural, historic and cosmopolitan. We look forward to delivering exceptional hospitality and creating memorable experiences for our guests in Beirut.

“This signing is also in line with our ambition to strengthen our offering across key markets in the Middle East and cater to various guest segments with world class hospitality options.”

Preferred destination

Hani Sheet, chairman of Dia SARL, added: “We are pleased to join the IHG family and bring the voco brand to Lebanon. This partnership aligns with our vision of offering upscale hospitality experiences in Lebanon.

“The hotel’s prime location combined with outstanding facilities, voco Beirut Central District is set to become a preferred destination for both local and international travellers seeking a premium hotel experience in the heart of Beirut.”

Key conversion driver

Globally, with 46 open hotels and over 50 hotels in the pipeline, voco continues to be a key driver of IHG’s overall growth in the conversion space. The distinctive brand offers a premium experience to guests and combines the informality and charm of an individual hotel with the quality and reassurance of a global and respected brand.

Since launching globally in 2018, voco has enjoyed rapid growth with multiple signings across Europe, Middle East, Africa and Asia (EMEAA), including markets such as Saudi Arabia, United Arab Emirates and Egypt. The signing of voco Beirut Central District marks the brand’s debut in the Levant region.

Other Middle Eastern sites on the slate are the 191-key voco Hotel Sharjah, planned to open in the UAE in 2027; plus two in Saudi Arabia – voco North Jeddah, delivering 145 rooms in Q3 2024 and the 246-key voco Hotel and Suites Riyadh North, arriving in 2026.