Valor to operate Georgia’s first masterplanned resort

US-headquartered hotel management company Valor Hospitality Partners has inked a deal to become the exclusive operating company for a new development in Batumi, Georgia.

The firm signed a memorandum of understanding (MoU) with the owners of Petra Sea Resort in the eastern European city, a destination which will mark the first masterplanned, mixed-use development in Georgia.

Development scope

The development will include internationally-branded resorts, serviced residences and extended stay apartments.

Located on the Black Sea coast, the project will cover nearly 50 acres and include a wide variety of lifestyle food and beverage outlets, leisure and wellness facilities as well as retail spaces.

Key count

Valor Hospitality will operate hospitality assets, amounting to more than 1,750 keys, offering a full range of facilities management services.

The firm will also be involved with overall development and resort and facilities management for the entire project – which will include more than 30 food and beverage outlets ranging from small cafes to international franchise brands.

Leisure spaces

Additionally, the property will host two lifestyle beach clubs, retail spaces encompassing a blend of local and regional comfort names, global brands and anchor stores.

The development will also support community living and wellness with areas focused on activities and events for adults, families, solo travellers and young explorers such as yoga, pilates, holistic training and yacht mooring facilities.

Embracing local culture

Euan McGlashan, global co-founder and CEO of Valor Hospitality Partners, said: “We are honoured to have been named the hospitality manager for Petra Sea Resort, a destination that epitomises both luxury and leisure.

“Beyond expanding our global footprint, this new partnership represents an opportunity to embrace the rich culture, natural beauty and warm hospitality of the nation of Georgia. We look forward to forging meaningful partnerships with local communities, supporting economic growth and sharing the beauty of Georgia with the world.”

New Georgian office

Julien Bergue, co-founder and managing partner for Valor Hospitality Partners Middle East and Commonwealth of Independent States, added: “Valor Hospitality has long pursued opportunities in the eastern European region, and we are thrilled to be expanding beyond our projects in Uzbekistan to now include Georgia.

“With the nature and size of this development, we’ll be opening an office in Georgia to ensure that our full-service package is available through our trusted and highly experienced partners and team on the ground. The local team is strongly supported across specialist areas like restaurants and bars, sales, marketing, revenue management, distribution, customer experience, sustainability, PR, and specialist operations from our team based in Dubai, UAE.

“It’s a great opportunity to encourage local owners, developers and investors to reach out to us and see how we could further energise the hospitality landscape.”

Regional additions

Elsewhere in central Asia, Valor will be managing Deutsche Hospitality’s IntercityHotel Tashkent when it opens in Q2 2024, delivering 122 keys to the Uzbek capital.

Furthermore, the operating company will take charge in two of Marriott International’s upcoming Four Points by Sheraton sites in the Middle East. The Omani pair comprise the 85-key Four Points by Sheraton Duqm and the 201-room Four Points by Sheraton Muscat, both due for delivery in Q2 2024.