US hospitality group chooses Orlando for first own brand hotel
Photo of downtown Orlando by Talia on Unsplash.
US-based Tao Group Hospitality is to open its first ever Tao-branded resort in Orlando, completing the company’s 360-degree approach to full-service entertainment experiences.
Created in partnership with Unicorp National Developments, Tao Hotel will serve as the anchor for O-Town West – a $1 billion, 350-acre mixed-use community development located in southwest Orange County.
Tao Group Hospitality has tapped longtime partner Rockwell Group to design the 250-key property, which is intended to embody the upscale nature of all Tao Group Hospitality-branded locations.
The luxury hotel will encompass a Tao Asian Bistro, rooftop experience, meeting space and fitness facility. The site is expected to open in 2025.
Tao Group Hospitality is no stranger to the hotel industry, operating more than 40 branded locations inside existing hotels across the world including seven stand-alone properties for which the group handles full food and beverage operations including room service. Its latest addition is Moxy Lower East Side in New York City, which the firm operates for the Marriott International brand.
The firm has over 20 years’ experience in the entertainment and culinary industry, operating more than 70 branded locations in over 20 markets worldwide. Experiencing rapid growth in recent years, the company is expecting to open nine branded locations in 2022 with at least 10 more planned in 2023.
Tao Group Hospitality co-CEO Noah Tepperberg commented: “A hotel was the natural evolution for us. We’ve had the honour of working with some of the world’s top hotel developers, and we’re really excited to create a property that truly reflects the Tao lifestyle.
“The Tao Group Hospitality clientele has evolved with us over the years and is looking for something that can provide them with more than just a few hours of fun at one of our locations. This hotel will be an exquisite escape and will enable us to showcase our company’s flagship concept in a whole new way. Boasting over 40 million visitors annually, Orlando is the perfect place for our first branded resort property. More than just culinary and nightlife, Tao is a lifestyle, and this large-scale venture provides the ultimate opportunity to bring that experience to life.”
CEO and president of Unicorp National Developments, Chuck Whittall, added: “We are extremely excited to partner with Tao Group Hospitality on this venture. The brand is exactly what O-Town embodies and will be perfect for residents and visitors to the area.”
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