Radisson is poised to turn Thailand Red

Pictured: rendering of the recently-signed Radisson Red Phuket Patong Beach Hotel.
Radisson Hotel Group will introduce its Radisson Red brand to Thailand with a signing in Phuket.

Upscale lifestyle hotel Radisson Red Phuket Patong Beach will be the result of the deal with owner Destination Group.

Renovation and relaunch

Slated for opening in late 2023, the site marks the conversion of an existing property in the heart of Patong Beach, which will now be fully renovated and relaunched in line with Radisson Red’s design and brand standards

Radisson believes this latest signing with Destination Group reaffirms its ability to meet the needs of guests and owners in a wide variety of markets – including Asia’s most popular destinations. The project pair previously partnered to open both the Radisson Resort & Spa Hua Hin and Radisson Resort & Suites Phuket.

Bold design

A nod to Thailand’s most prominent national icons, hotel guests will be greeted by a life-sized sculpture of a red lacquered elephant wearing earphones that will serve as the hotel’s mascot.

An art-inspired lobby will see a red tuk-tuk take centerstage, while the property’s 390 rooms will be hyper-connected with high-speed Wi-Fi, streaming services and USB ports. A collection of family rooms with bunk beds and party rooms with dedicated fun spaces offer options for every type of stay.

Amenity selection

Onsite will be a rooftop beach club, alfresco dining venue the Warehouse, plus a  secret speakeasy lounge. Amenities will include a grab-go kiosk, a power gym, while wellness features like ice tubs and the Himalayan sea salt spa will help guests rejuvenate.

The resort offers two pools including a rooftop pool, a movie theatre, a video arcade, and a kids’ club to keep both young children and teens entertained. 

Landmark agreement

Ramzy Fenianos, chief development officer, Asia Pacific, Radisson Hotel Group, said: “We are delighted to strengthen our relationship with Destination Group with this landmark agreement for Thailand’s first Radisson Red hotel.

“With its striking design, upbeat vibe and the flexibility to let guests seamlessly switch between business and leisure, Radisson Red has the power to inject new life into hotels and destinations. This makes it the perfect fit for Patong Beach, one of Thailand’s most dynamic tourism hubs,” 

New generation attraction

Gary Murray, founder and CEO of Destination Group, added: “We are delighted to partner with Radisson Hotel Group once again and proud to introduce Radisson Red to Thailand for the first time. This innovative brand will attract the new generation of ‘always-on’ travellers who crave connectivity above all else.

“We are confident that this cutting-edge, contemporary concept, combined with the global strength and support of Radisson Hotel Group, will make this hotel one of Patong’s most exciting and coolest places to stay. This is the first hotel to be designed to meet the desires of post-pandemic travellers to Phuket. We are not just selling a room but more so we are selling an amazing Instagrammable experience in our resorts.”

Doubling Thailand

This project forms a key part of Radisson’s strategy to double its portfolio of operating hotels in Thailand by mid-2024. 

The multi-brand expansion will include new hotels and resorts in key destinations such as Phuket. The group currently operates six hotels in Thailand across four brands in Bangkok, Phuket and Hua Hin.

Currently in the pipeline are Radisson Phuket Mai Khao Beach, bringing another 222 keys to Phuket in Q2 2024, and the 100-room Lewit Hotel Pattaya, a member of Radisson Individuals, imminently opening in Pattaya City.