Project in focus: Ruby Florence

by | 21 Nov 2021 | Hotel Projects, Projects

The first Italian property for Munich-headquartered Ruby Hotels, Ruby Florence will occupy a beautiful 19th-century building featuring Florentine arcades on the ground floor.

This 118-key property in the Tuscan capital will house a range of enticing amenities.

A historic conversion

In October 2021, Ruby Hotels announced plans to launch the first Italian hotel embodying its ‘Lean Luxury’ hospitality concept. Ruby Florence will incorporate 118 rooms, workspace, a bar with a café, and a terrace in the inner courtyard.

Genius Loci Architettura will oversee the renovation of an attractive 19th-century building, located on Piazza della Libertà in the northern part of the historic centre, that’s been earmarked for the project. The property leased to Ruby is owned by the GB Holding Group, which will contribute towards the cost of refurbishment, and benefits from ground-floor Florentine arcades and high ceilings, allowing some rooms to be turned into maisonettes.

Interiors will be carried out by Ruby’s in-house design team, led by Matthew Balon.

Luxurious and affordable accommodation

The scheme aims to encapsulate Ruby’s concept of ‘Lean Luxury’, providing luxurious and unique hotel experiences that are also affordable.

From the hotel, guests will be able to easily explore the old town district of San Marco, known for its museums and botanical gardens. Prominent sights such as Palazzo Medici Riccardi and Fortezza da Basso are also just a short walk away.

Ruby Florence is due to launch in Q3 2023.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

Learn more

Related Articles

Hilton to open spectacular luxury hotels in Osaka and Chongqing

Hilton to open spectacular luxury hotels in Osaka and Chongqing

CGIs of Waldorf Astoria Osaka and Conrad Chongqing (imagery: © 2021 Hilton) Waldorf Astoria and Conrad hotels are being lined up for two soaring skyscrapers, reflecting Hilton Worldwide’s confidence that it’ll “emerge from this pandemic stronger than before”. Luxury...

Dual-branded Hilton hotel launches in Colorado

Dual-branded Hilton hotel launches in Colorado

Tharaldson Hospitality Management has launched a 228-room complex associated with two of Hilton Worldwide’s most prolific brands in the heart of the Centennial State. A pair of new hotels have been unveiled on the outskirts of Colorado’s state capital, Denver. On a...

Recap: Hottest hotel openings in November 2021

Recap: Hottest hotel openings in November 2021

Locally inspired hospitality schemes in Tahiti, the French Riviera and Colorado have all made the cut in our roundup of November’s most exciting new arrivals. These impressive properties by Hilton Worldwide, IHG and Marriott International immerse guests into their...

Milestone Sofitel property opens in Adelaide

Milestone Sofitel property opens in Adelaide

The AU$150 million (US$107.8 million) Sofitel Adelaide has made its debut - the first new five-star internationally branded hotel in South Australia’s state capital for 30 years. Taking inspiration from the Sofitel brand’s French roots, this highly anticipated luxury...

ABOUT THE CHAIN

 

The Munich-based Ruby Group, led by founder and CEO Michael Struck, is breaking new ground with its 'Lean Luxury' philosophy.

IN THIS ARTICLE

FIND HOTEL PROJECTS AND KEY DECISION-MAKERS

With the online database TOPHOTELCONSTUCTION you will have access to +6,000 hotel projects and all relevant decision-maker contacts.

LEARN MORE

Pin It on Pinterest