Capture the attention of your guests with a uniform that reflects your brand values.

As we say goodbye to a challenging yet rewarding year in hospitality, now is the time to be thinking about making your mark with all those extra-special brand details – the uniform is that finishing touchpoint throughout the property that can often be ignored.

At the forefront in culinary and hospitality apparel, Chef Works has grown into the industry leader for the design, development and management of uniform and culinary apparel programmes across the globe. From consultation to product stockholding and detailed reporting, we take the pain out of your programme, ensuring your staff are dressed appropriately, comfortably, on brand and within budget.

Proudly dressing hospitality professionals from both the front- to the back-of-house across the world, Chef Works is leading the way into 2022 with high-quality uniform collections that combine creativity, innovation and wearability all in one.

The power of brand perception

Initially designed with function in mind, the hospitality uniform has evolved over time, taking what was primarily a fit-for-purpose item into a must-have wardrobe piece that embodies the ‘feel’ and brand message with standout styles.

Chef Works believes that your uniform is a powerful extension of your brand, and impressing your customers with a beautifully finished look is key to consistency. It can often be the last thing considered, although it is also one of the most important front-facing customer touchpoints. Even when the look is somewhat relaxed, it is vital that a guest can identify a member of staff.

For hotels and properties seeking to engage and inspire guests, discover the leading hospitality brand’s creative, innovative collections that celebrate your brand and enhance your unique identity.

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