New UK brand details first London boutique hotels

London, UK. Image © Benjamin Davies / Unsplash
Kinsfolk & Co, a new UK-headquartered international hospitality management company, has revealed more details of its first sites in London.

The business, which launched in May, has lined up The Newman in the Fitzrovia district for a Q4 2024 launch, and this will be followed by a Westminster premises in 2026.

Thoughtful excellence

Boutique hotel The Newman will house 81 rooms and suites, a European brasserie, a cocktail bar and a wellness floor.

The contemporary property embodies Kinsfolk & Co’s commitment to thoughtful excellence, where people and place are the focus, and is designed to celebrate, connect and contribute to the local community.

Fitzrovia essence

The Newman is designed by Pernille Lind and Richy Almond of Lind + Almond, encompassing an elegant and refined surface underpinned by stylish, unfussy touches and eccentric quirks throughout.

Every space carries Fitzrovia’s  essence with an aesthetic personality nodding to the area’s inspiring character and characters, such as Nancy Cunard, once Fitzrovia’s bohemian queen, whose bangles and polka dots subtly permeate the design narrative.

Art deco accommodation

Some of the guestrooms, suites and apartments will feature private balconies, and all rooms will showcase a contemporary art deco aesthetic.

The rooftop floor comprises a signature suite with private terrace, and when taken as a whole, offers exclusive use of the floor as a spacious four-bedroom suite.

Modern eating

The hotel’s modern European brasserie, seating 120 guests, will be bathed in natural light and includes a separate street entrance, along with an outdoor terrace and a menu prioritising seasonal British ingredients.

The lower ground will house a cocktail bar featuring small plates, handcrafted cocktails, and a selection of craft beers. Also on this floor are two private event and dining rooms.

Wellness floor

The spa at The Newman embraces Nordic simplicity, blending minimalism with innovation and functionality. This whole floor is dedicated to luxury wellness and includes a range of hot and cold experience cabins, an active salt therapy room and a hydrotherapy pool.

For residents and locals, the day spa offers treatment rooms and fitness services including yoga, personal training, a meditation studio and a gymnasium.

Elevated and fun

The Newman is created by a team of like-minded hoteliers and restaurateurs, who have all spent decades working in London and the UK and have a great love for the capital.  Together, their joint expertise covers a selection of respected names in the hospitality scene, including Corbin and King, Firmdale Hotels, The Standard, The Beaumont, The Goring and Milsom Hotels & Restaurants.

Paul Brackley, founder and CEO of Kinsfolk & Co said: “We are delighted to announce The Newman as our first hotel, here in Fitzrovia, where Kinsfolk & Co began. The Newman will be a grown-up and elevated but fun experience, where people can enjoy thoughtful excellence across design, service, food, and wellness – all sewn seamlessly into Fitzrovian life.”