Marriott’s W Hotels teams up with ex-footballer for Manchester site

Image © W Hotels
Marriott International has signed a deal with Relentless Developments, founded by ex-footballer and current pundit, Gary Neville, to bring the W Hotels brand to Manchester, UK.

W Manchester will be situated within the second phase of the £400 million St Michael’s development, a 41-storey tower which will take shape in Manchester’s city centre.

Hotel heights

The skyscraper will house the 162-room hotel and is set to open in Q1 2027.

W Manchester will bring bold design, distinctive dining and always-on programming to the city as well as the brand’s signature spaces including the Living Room, Wet deck, W Lounge, Away Spa and Fit fitness centre.  

Residence component

Hotel-inspired living will also be available across 217 apartments which will comprise a W Residences within the tower – the brand’s first UK site outside of London and one of only 20 worldwide. Sales will launch in November with the first buyers taking occupancy in 2027.

The luxury residences will offer owners all the amenities and services of a W Hotel, including 24-hour concierge (W’s whenever/wherever service), round-the-clock in-residence dining, laundry and dry cleaning.

Twin developments

The residences and hotel will feature alongside 75,000 sq ft of office space at No.2 St Michael’s, the second phase of the scheme which is being brought to the market through a collaboration between Relentless Developments and fellow property developers, Salboy Group.  

No.1 St Michael’s comprises nine floors of best-in-class office space and is expected to be the first fully net zero carbon commercial development in the city, both in operation and delivery. A public square connects the two buildings and will play host to the historic Sir Ralph Abercromby pub which is being retained following a substantial refurbishment.

Putting Manchester on the map

Gary Neville, director, Relentless Developments, said: “W Hotel and W Residences are going to put the distinctive 41-storey tower that is No.2 St Michael’s on the global map.

“There is no better home for a W Hotel in the north of England than Manchester. This is a bold city which continues to defy expectations and which embodies the same values of originality and passion that have made the W Hotel experience world-renowned.  

“Situated alongside this, W Residences Manchester will be immersive, design-forward homes that will set a new standard in hotel-inspired living and massively raise the bar for city-centre home ownership. I’d like to thank Marriott International and our developer partner, Salboy, for seeing the potential in this scheme and remaining committed to our vision.”

Luxury demand

Jaidev Menezes, regional VP – mixed-use development EMEA, Marriott International, commented: “We are delighted to work with Salboy and Relentless Group to launch our newest residential development under the W brand in Manchester.   

“There is a growing demand for luxury living in Manchester and this project in the St. Michael’s mixed-use development will deliver that with its vibrant design and impeccable service for its residences and hotel.”

Truly five star

Simon Ismail, co-founder and MD, Salboy Group, added: “The W brand became famous for vibrant, diverse, urban locations like Manchester. Salboy is really proud to be working alongside Relentless Developments to launch and deliver Manchester’s first branded residences and a truly five-star international hotel. 

“W Residences Manchester will offer a residential living experience and level of service unlike anything in the city right now. From a dedicated concierge handling anything you need at any time, to world-class interiors and top specification fixtures and fittings plus your own secure lift. Not to mention all the benefits of the W Hotel including the restaurants, the gym, pool, spa and relaxing in your own residential lounge or W living room.”

European additions

Elsewhere in Europe, the W Hotels brand is heading to Serbia with the addition of the 216-key W Belgrade in Q4 2024.

Bookending the Mediterranean, W Naples will deliver 77 keys to Italy in Q1 2025, while over in Spain, the 240-room W Marbella will arrive in Q3 2025.