Magnuson Hotels names Jérémie Dardard as the group’s COO ahead of its next phase of growth.

The hospitality group is expanding across both the US and UK by working with hotel owners looking for conversion solutions backed up by distribution and revenue management.

New leadership

As the group’s new COO, Jérémie Dardard will oversee Magnuson Hotels’ daily operations while promoting the company culture and vision.

“As we grow, he’ll bring a fresh pair of eyes and his many years of experience in the hotel industry to bear,” said CEO Thomas Magnuson.

“Jérémie has excellent management skills and the right temperament for the job and we’re thrilled to promote him as we help more owners achieve the best possible performance for their hotels.”

Based in the UK, Dardard has been with Magnuson Hotels for the past four years. He most recently served as global head of corporate revenue strategy.

“What I like the most about Magnuson is the culture. There is no politics and that is very rare,” said Dardard.

Strategic expansion

“We have been signing hotels throughout the pandemic and been beating record after record with performance, but there is still more to achieve,” said Dardard. “I believe that owners are increasingly drawn to our model, which offers standards without standardisation and no costly PIPs to join our growing portfolio.”

The group is expanding across its brands with an increased focus on franchising in the US. The company signed 80 hotels in the US and UK in 2021 and reported a 40.5% increase in revenue per available room for its Independent Collection in 2021 compared to the same period in 2019.

“As the industry enters a bumpy recovery phase, we anticipate a strong growth pipeline in 2022 as Magnuson focuses on capturing essential business in local markets and helping upper-economy and midscale hotels reposition to higher revenue segments,” said Magnuson.

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