IHG switches voco for InterContinental in Pyeongtaek

by | 30 Aug 2022 | Hotel Projects, Projects

Imagery courtesy of IHG Hotels & Resorts.

IHG Hotels & Resorts has swapped a planned upscale development for a luxury property in the South Korean city of Pyeongtaek.

The original plan for the project was to introduce another IHG brand, voco Hotels, in the form of voco Pyeongtaek. However, recognising the increasing demand for a luxury property with more extensive meeting space, restaurant and bars, InterContinental Pyeongtaek was born.

Brand debut

The 244-room site in the Gyeonggi Province city will form a key part of InterContinental Hotels & Resorts’ future expansion plans and long-term ambitions when it opens in 2025. It will mark the first appearance of the brand in the municipality.

The result of a partnership between IHG and Seraphim Development, the property will be located for the growing number of leisure visitors to the area, as well business travellers visiting the large number of major corporations in the vicinity, and guests of the nearby US military base, Camp Humphreys.

Korean quartet

The new property will be the fourth InterContinental hotel in Korea. Amenities will include a wide range of restaurants and bars, and rooftop pool with views of the surrounding areas, as well as ample meeting space for functions and events.

InterContinental Pyeongtaek will be integrated within the International Market Place mixed-use development, in close proximity to the Pyeongtaek Special Tourism Area and Naeri Cultural Park.

Reconsidered needs

Sae Youn Park, project director, Seraphim Development Group, commented: “Over the past two years the needs of Pyeongtaek have changed, so we have worked closely with the team at IHG Hotels & Resorts and city officials to reconsider the future needs of its residents and visitors. This led us to make the landmark decision to bring the world’s largest luxury hotel brand to Pyeongtaek.

“We have been able to redesign the development to fit the needs of a luxury hotel, and the City Planning Division has incorporated the enhanced requirements into the masterplan. InterContinental Hotels & Resorts is the ideal brand for this project due to its exceptional reputation in Korea and around the world, and guests will be able to experience modern luxury, wonderful design, and a global flavour through the brand’s hallmarks.”

Adapting to the times

Serena Lim, vice president, development, South East Asia and Korea, IHG said: “We are thrilled to continue our partnership with Seraphim Development to grow the InterContinental brand in Korea, which has a long tradition in the country. InterContinental Pyeongtaek will become our fourth InterContinental hotel in Korea, and joins a growing global portfolio that’s taking the brand to new and exciting destinations.

“For long term sustainable growth, it’s important we have the right brands in the right location with the right owner, and in bringing InterContinental to Pyeongtaek we’re showing how well we’re adapting with the times and looking ahead to deliver the right experience for travellers to this fast-growth tech-driven city.”

Related Articles

Aleph swoops in with Ghanaian entry

Aleph swoops in with Ghanaian entry

The Pelican Hotel is set to open in June 2023 and will be located in the affluent suburb of Cantonments. Aparthotel first A 10-minute drive from Kotoka International Airport, the upscale property will feature 134 suites and apartments, a cafe, a speciality restaurant,...

Hyatt prepares for first Pakistani property

Hyatt prepares for first Pakistani property

Hyatt Regency Lahore DHA is Hyatt’s next step forward in its plans to expand its brand portfolio in southwest Asia and is expected to open its doors in 2024. Comprehensive renovations Currently under renovation, the 94-guestroom property is situated within Defence...

IHG plans to debut Vignette Collection in Japan

IHG plans to debut Vignette Collection in Japan

The group plans to enter into a long-term agreement with The Royal Hotel, Limited and BentallGreenOak (BGO) to add Rihga Royal Hotel Osaka to its system in 2023. Extensive repositioning The site will then relaunch as Rihga Royal Hotel Osaka - Vignette Collection in...

Project of the Week: Swissôtel Resort Bodrum Hill

Project of the Week: Swissôtel Resort Bodrum Hill

This addition to Accor’s luxury brand will combine elegant rooms and suites alongside private residences, all featuring stylish contemporary design, cutting-edge technology and warm Swiss hospitality. Panoramic project Swissôtel Resort Bodrum Hill, with panoramas of...

Wyndham takes Trademark to India

Wyndham takes Trademark to India

The Earth Amritsar, Trademark Collection by Wyndham will be operated in collaboration with Earth Suites & Resorts Private Limited, a hotel manager with properties currently in Amritsar, Goa and Raipur. Heritage hotel Expected to open in early 2024, the 57-room...

Morocco’s first eco-village resort to be overhauled

Morocco’s first eco-village resort to be overhauled

Once overhauled, the Earth Holding-developed site will be managed by UK-based operator, Kew Green Hotels. Refurbishment plan The refreshed complex will feature a collection of villas and apartments totalling 206 keys, waterfront dining, a spa, conference and events...