IHG’s design-led boutique hotel brand has stepped in at the Grand Hotel Des Arts, newly reopened following renovation work.
Hotel Indigo’s latest offering in southern Europe takes its cues from one of William Shakespeare’s most famous plays. We check out this exciting project, IHG’s fourth under the brand’s umbrella in Italy.
Local inspiration at Hotel Indigo in Verona
The Italian city of Verona is perhaps most well-known for being the setting of Shakespeare’s Romeo and Juliet, but it gains fame in the hospitality industry this month as the transformation of the Grand Hotel Des Arts completes and the property reopens under the Hotel Indigo flag.
IHG’s brand is known for epitomising the boutique hotel concept by highlighting the unique identity of each of its properties, and the latest Hotel Indigo offering is no different. Taking its cues from the city, with its literary history and opulent architectural design, Hotel Indigo Verona – Grand Hotel Des Arts subtly infuses various local elements into its spaces, both public and private. Verona’s frescoes are celebrated in the headboards in the guest rooms, for example, while the gardens referred to in Shakespeare’s text are invoked in the screens behind the reception desk.
Eric Viale, managing director, southern Europe at IHG, said: “With its iconic architecture and historical charm, Verona is the perfect neighbourhood for Hotel Indigo’s unique design and distinctive guest experience. Hotel Indigo Verona – Grand Hotel Des Arts is the fourth location for the brand in Italy, signalling significant interest in boutique, design-led hotels in the region. Partnering once more with HNH Hospitality, we look forward to being part of the tourism recovery in Italy and welcoming guests from across the country and beyond.”
What to expect from this dramatic hotel
The new and improved property boasts 62 well-appointed rooms, each of which is uniquely designed to reflect the identity of the city. The hotel is ideally suited to both business and leisure travellers, and corporate guests can avail themselves of the meeting rooms, which are named after the duelling families in Romeo and Juliet.
Hotel Indigo Verona – Grand Hotel Des Arts is also lavishly decorated, and there are dramatic flourishes at every turn. The reception area references the Arena, the city’s celebrated Roman amphitheatre, and Verona’s native red marble can be found in the public areas.
Luca Boccato, CEO of HNH Hospitality Group, said: “We are very proud to announce the renovation and reopening of Hotel Indigo Verona- Grand Hotel Des Arts, thanks to our affiliation with IHG and the Hotel Indigo brand of boutique hotels in the chain. This new opening joins art, culture and comfort at a top level and is the perfect destination for both Italian and international tourists, thanks to the attractions in Verona.”
Hotel Indigo is a new innovative brand designed for the style-conscious traveller looking for the individual approach and facilities of a boutique hotel.
