Hilton Garden Inn Seoul Gangnam Lobby (Imagery © Hilton)

Marking a significant milestone for the brand, Hilton Garden Inn celebrates the opening of its 50th property in the Asia Pacific region.

The brand aims to double its regional footprint over the next two years, with 114 hotels in the pipeline and 20 more hotels due to open this year.

Growth across Asia Pacific

Hilton’s upscale focused service brand, Hilton Garden Inn, has marked its 50th opening in Asia Pacific by launching Hilton Garden Inn Jinzhou Central Street in China.

Clarence Tan, senior vice president for development, Asia Pacific, Hilton, said: “As one of the fastest-growing Hilton brands in the region, Hilton Garden Inn offers a myriad of opportunities for owners to effectively tap into the travel recovery in Asia Pacific and capture the growing demand for midscale lodging solutions.”

“Its efficient and lean operating model also makes it an ideal fit for franchising with owners who are pursuing agility post-pandemic and long-term investment success. We are thrilled to be in a position to offer the Hilton Garden Inn franchise model to business partners in key cities in Asia Pacific.”

“As a company that prides itself in prioritising the needs of owners, the expansion of Hilton Garden Inn reflects the confidence that the owner and investment communities have in Hilton,” he continued. “To that, we are extremely humbled and grateful by the trust shared as it represents the kind of dynamic relationship that we strive to have with all our owners.”

Alan Roberts, global head, Hilton Garden Inn, added: “I’m proud of our Asia Pacific team, as well as our strong community of owners, for achieving this tremendous milestone for Hilton Garden Inn. The brand has a bright future within the region and I look forward with eager anticipation to the continued growth throughout Asia Pacific in the years ahead.”

Strategic expansion

This Hilton brand specialises in offering upscale and affordable accommodation with all the amenities guests need to enhance their stay. This brand’s growth aims to cater for the region’s rapidly growing middle class. Globally, China has the largest middle-class market with more than 900 million people and daily spending of over $22 billion.

Last year, the brand’s regional growth saw the opening of the first Hilton Garden Inn properties in South Korea, Australia, Thailand and the city of Jakarta in Indonesia.

Continuing this momentum in 2022, Hilton Garden Inn Jinzhou Central Street opened in February and Hilton Garden Inn Bengaluru, India opened in March. Upcoming openings now include Hilton Garden Inn Kyoto, which is due to open in December.

Adding to how the brand benefits owners, Hilton launched a large-scale franchise model for Hilton Garden Inn in Asia Pacific, starting in China, in September 2021. This franchise model is designed to meet the evolving needs of owners with a leaner operating model for profitability.

Jenny Milos, vice president, focused service & all suites brands, Asia Pacific, Hilton, said: “As an upscale and affordable accommodation that offers modern amenities, coupled with the brand’s signature positive and upbeat service, Hilton Garden Inn is a top choice for guests who are not only seeking to maximise the value of their travel, but are also looking for exceptional hospitality experiences.”

“The pace of growth of Hilton Garden Inn across Asia Pacific is a testament to the brand’s appeal and versatility for owners and guests alike, as we continue delivering on our promise to offer better and brighter stays, with the right partners in the right locations and at the right time.”

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