Ennismore takes Tribe to Thai capital

by | 26 Sep 2022 | Hotel Projects, Projects

Accor division Ennismore has signed an agreement for a swift development for lifestyle brand Tribe in Bangkok.

The 272-key Tribe Bangkok Sukhumvit 39 will open its doors in the last quarter of this year, becoming the brand’s first site in Thailand.

Design driven

The design-driven hotel will open with 272 rooms and serviced apartments, combining cutting-edge style and comfort with the latest technologies. The serviced apartments are a premier for the brand and are designed for longer stays.

The Social Hub at the heart of the hotel will feature a café and flexible spaces for work or social interaction. The site will also house an all-day-dining restaurant and rooftop bar, and for wellness: a gym, swimming pool, and Onsen.

Great opportunity

François Leclerc, deputy brand COO at Ennismore, said: “With its dynamic culture that attracts modern travellers across the globe, the capital city of Bangkok is the ideal location to first introduce our fastest-growing lifestyle brand to Thailand. We see a great opportunity for a hotel with a unique personality and can’t wait to bring the playful lifestyle experience of Tribe to those seeking eye-catching design and outstanding comfort in Thailand’s capital.”

Khun Kajonsit Singasansern, CEO of the project’s developer, Siamese Asset Company, commented: “We are confident in Thailand’s position as a world-class tourism destination and we look forward to delivering world-renowned Thai hospitality in tune with the playful personality of Tribe. Delivered through the collective expertise of our joint venture partnership with leading international hotel management company, Kew Green Hotels, to form Siamese and Kew Green Management Company, we are thrilled to be bringing our multi-award-winning approach to offer a new lifestyle experience in the heart of vibrant Bangkok.”

Global Tribes

Ennismore has already signed 50 Tribe hotels and is aiming for rapid expansion with up to 100 addresses to open globally within the next five years, including in Phuket, Manila, and Singapore by 2025.

Highlights of the brand’s pipeline include the 200-room Tribe Bali opening in Indonesia in 2025, preceded by two Tribes in Auckland scheduled for 2024.

Related Articles

Minor introduces Avani to the Maldives

Minor introduces Avani to the Maldives

Minor Hotels’ Avani brand will make its Maldives debut in early Q2 2023 with a new development on the Baa Atoll UNESCO Biosphere Reserve. Avani+ Fares Maldives Resort will be the Minor group’s sixth property in the country. Private island luxury The private island...

UK hotel group stretches its legs into continental Europe

UK hotel group stretches its legs into continental Europe

UK-based hotel owner and developer Molo Hotel Group is to overhaul its first acquisition in mainland Europe. The firm now owns Hotel Alexandra in Rome, Italy, located on the famous Via Veneto, which was featured in Fellini’s 1960 film, La Dolce Vita. Upscale...

IHG’s Vignette celebrates with African first

IHG’s Vignette celebrates with African first

Photo of Victoria Falls by Jäger on Unsplash. IHG Hotels & Resorts’ newest brand, Vignette Collection, celebrated its first anniversary with a debut signing in the Middle East and Africa region. House of Chinhara – Vignette Collection will open in January 2026 in...

US fishing retail giant angles for Florida Keys resort

US fishing retail giant angles for Florida Keys resort

Conservationist and founder of Bass Pro Shops, Johnny Morris, has unveiled plans for a nature-based fishing resort in the Florida Keys, USA. The Valhalla Island Resort development includes more than 175 acres and more than a mile of beachfront property. Fishing heaven...

Hilton to bring DoubleTree brand to India’s Punjab

Hilton to bring DoubleTree brand to India’s Punjab

Imagery © 2022 Hilton. Hilton Worldwide has signed an agreement with Wondergrain Exports Private Limited to debut the DoubleTree by Hilton brand in the Indian state of Punjab. The upscale DoubleTree by Hilton Amritsar is scheduled to open in early 2026. Central...

Cheval Maison rides into Glasgow

Cheval Maison rides into Glasgow

Cheval Collection is moving its luxury apartment brand, Cheval Maison, into Glasgow for the first time, joining sister strand My Locanda as a development underway in the major Scottish city. A joint partnership with 141WRS, Cheval Maison – West Regent Glasgow will...

Pin It on Pinterest