Edyn unveils new serviced apartment brand Cove

Hospitality group Edyn has announced the launch of a next-generation serviced apartment brand, which aims to cater for guests seeking carefully designed spaces in central locations.

Edyn unveils new serviced apartment brand Cove

by | 12 Jul 2021 | Portfolio

Hospitality group Edyn has announced the launch of a next-generation serviced apartment brand, which aims to cater for guests seeking carefully designed spaces in central locations.

Cove – the latest addition to Edyn’s portfolio of brands – embodies the idea of flexible living.

Investing in the serviced apartment sector

The creation of Cove signifies the evolution of the group’s extended-stay portfolio, which also includes lifestyle aparthotel brand Locke, and presents new opportunities for growth. For Edyn, the first half of 2021 has been spent building on its resilient performance in 2020, when average occupancy exceeded 70%.

“We have a tremendous opportunity to evolve and grow Edyn at a time when flexible, thoughtfully designed accommodation has never been more in demand,” said Stephen McCall, CEO of Edyn. “Combined with the foresight of our investors behind us and a world-class team leading the brand, the launch of Cove will allow us to transform the traditional serviced apartment model and bolster our portfolio.”

A new brand concept

As well as targeting corporate clients on extended stays, Cove will provide a base for leisure travellers, including families, looking for self-contained and spacious accommodation. Each apartment will come with a fully fitted kitchen and living room, plus private wifi and bespoke kitchen tables made for working, dining and hosting.

“Our mission is to create the next generation of serviced apartments, which cater to travellers seeking carefully designed spaces in central city locations across the UK and Europe; suitable for a business trip, city escape or family holiday,” said Steven Haag, managing director of Cove. “Cove will embrace new ways of living, offering travellers security, comfort and sanctuary, which is aligned with Edyn’s ethos and vision.”

In June 2021, Edyn began transforming eight of its Saco properties in Reading, Nottingham, London, Cardiff, Bristol and Manchester into Cove sites, installing new fittings and furnishings and integrating the Cove branding.

The first full Cove launch is a new acquisition in the Liverpool One shopping centre. Cove Paradise Street comprises 77 one- to three-bedroom apartments and a large communal courtyard.

Related Articles

Anantara launches new brand identity

Anantara launches new brand identity

Drawing upon the brand's long legacy The new-look branding builds upon Anantara's 23-year legacy, and introduces several key updates and enhancements. These will include a simplified name of 'Anantara Hotels & Resorts', an updated logo, new tagline, refined design...

New extended stay platform Aendre launched

New extended stay platform Aendre launched

Aendre, a new lifestyle extended stay platform aiming at growing across Europe, has won the backing of two major investors. The funding will enable the Aendre team, who are experienced in developing extended stay brands, to add further impetus to a segment that has...

Generator builds with Berlin launch

Generator builds with Berlin launch

Hostel brand Generator has opened its latest property and its fourth in Germany, Generator Berlin Alexanderplatz. The destination relaunched following a full conversion that included refurbishment of the bar, restaurant and common areas, and the establishment of 695...

Wyndham builds all-inclusive resort offering with Decameron

Wyndham builds all-inclusive resort offering with Decameron

Wyndham Hotels & Resorts has signed a partnership with a leading operator of resorts across Latin America, Decameron All Inclusive Hotels & Resorts. The immediate result will be the addition of nine resorts, with more than 2,600 rooms, to the Wyndham portfolio...

Upgrades planned at three Sofitels in Europe

Upgrades planned at three Sofitels in Europe

Three of Accor’s Sofitel luxury hotels in Europe are in line for refurbishment works, as the brand prepares to celebrate its sixtieth anniversary. Properties in Rome and Lisbon will be upgraded, while the hotel in Budapest will be rebranded to join another lifestyle...

Hyatt to expand in Latin America and Caribbean with over 30 openings

Hyatt to expand in Latin America and Caribbean with over 30 openings

Properties marking Hyatt’s entrance to new and exciting destinations for the brand include a coastal resort in Paracas, Peru and a hotel in the wine region of Ensenada, Mexico. Portfolio growth This regional growth of the Hyatt brand will also see the expansion of...

ABOUT THE CHAIN

 

Comprised of an in-house multidisciplinary skillset, creative culture and commitment to the unorthodox, Edyn aims to redefine hospitality by pushing its boundaries.

[brbl_post_list include_categories=”40,4,5,7,3,2″ order=”DESC” posts_number=”5″ show_excerpt=”off” show_date=”on” date_format=”d M Y” item_padding=”0px|0px|0px|0px|false|false” image_spacing=”15px” _builder_version=”4.7.1″ _module_preset=”default” title_font=”Lato|700|||||||” title_text_color=”#58585a” title_font_size=”16px” title_line_height=”1.2em” meta_font=”Lato||||||||” meta_text_color=”#969696″ meta_font_size=”12px” background_color=”#ffffff” custom_margin=”||50px||false|false” custom_padding=”20px|20px|0px|1px|false|false” border_radii_image=”on|758px|758px|758px|758px” border_color_all_image=”#333333″ border_color_all_post=”#333333″ border_color_all_main=”#333333″ border_radii_image__hover_enabled=”on|hover” border_radii_image__hover=”on|0px|0px|0px|0px” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#b93131″][/brbl_post_list]

RELATED ARTICLES