Chain: Hub by Premier Inn

Whitbread raises target for Irish market

With its Premier Inn hotel brand dominating its segment in the UK, and growing its presence fast in Germany, owner Whitbread has now laid out plans for significant growth in another market, Ireland

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Premier Inn pushes ahead

Whitbread continues to grow its Premier Inn brand in its home UK market, while adding a presence in Ireland, and pushing on with expansion in Germany, where it has a strong pipeline of openings

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