Project in focus: Hub by Premier Inn Camden, London

A new 80-room Hub by Premier Inn hotel has been earmarked for a prominent plot in the hip Camden Town area of the UK’s capital city.

Project in focus: Hub by Premier Inn Camden, London

by | 08 May 2021 | Hotel Projects, Projects

A new 80-room Hub by Premier Inn hotel has been earmarked for a prominent plot in the hip Camden Town area of the UK’s capital city.

Taking over the site of the former Sports Direct store on the corner of Camden High Street and Delancey Street, the proposed hotel was granted planning permission by Camden Council last year. The development will also include three social rented homes.

A new gateway to Camden Town

On opening, with an expected launch date of early 2022, the 80-key hotel will become Whitbread’s second Hub by Premier Inn hotel in the London Borough of Camden. In addition, it’ll be the first Hub by Premier Inn designed alongside social rented residential properties.

The Hub by Premier Inn hotel brand is differentiated from the more widespread Premier Inn brand by having a distinct concept pairing prime city locations with compact bedrooms, smart TVs and a through-the-day light-touch Lounge dining and bar offering.

Whitbread estimates that around 40,000 people will stay at its new Camden High Street property each year.

Benefitting the area

Ahead of securing its premise licence in the summer of 2020, Whitbread worked with Camden Council to agree on details of the planning permission. It’s now set to forge ahead with construction, following the former building’s demolition.

On announcing that the licence had been granted last year, Louise Woodruff, acquisitions manager for Whitbread, said: “Hub by Premier Inn hotels are designed for the most exciting and well-connected locations in the city, like Camden Town.

“All Hub hotels have a light-touch Lounge F&B offer as we know many guests of Hub hotels want to experience the local area by eating and drinking out when they stay. In this way, our new Hub by Premier Inn on Camden High Street will bring economic benefits to Camden Town as our guests go out and enjoy Camden’s restaurants, bars and unique culture and attractions.”

The new property is being designed by Morris + Company along with Axiom Architects. Whitbread is developing the property in partnership with Demar Holdings.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

Learn more

Related Articles

IHG inks agreement with Kajima to open Karuizawa Holiday Inn

IHG inks agreement with Kajima to open Karuizawa Holiday Inn

The Karuizawa Holiday Inn will be the tenth hotel under the Holiday Inn brand family in Japan.  IHG and Kajima look to long-term future The project is IHG’s first agreement with Japanese real estate developer Kajima, and marks the first step in a broader...

Project of the Week: Park Hyatt London River Thames

Project of the Week: Park Hyatt London River Thames

An unusual destination for luxury living  London’s first Park Hyatt will be located at One Nine Elms, in the south-west of London. The building’s SW8 postcode isn’t one typically associated with luxury, however the 42-storey tower promises unparalleled views across...

SHA Wellness Clinic launches healthy living island in Middle East

SHA Wellness Clinic launches healthy living island in Middle East

SHA Emirates will be located in AlJurf, an enclave on the coastline approximately halfway between Abu Dhabi and Dubai. The next stage for a wellness leader The wellness island marks the next step in SHA Wellness Clinic’s global expansion plans, after fifteen years...

Nobu Hospitality reaches 40 hotel mark with Ho Chi Minh venture

Nobu Hospitality reaches 40 hotel mark with Ho Chi Minh venture

The project is Nobu Hospitality’s 40th hotel and will be its second opening in Vietnam, following the announcement of Nobu Hotel, Restaurant, and Residences Danang - the first Nobu residential project in Southeast Asia. A milestone achievement Nobu Hotel Ho Chi Minh...

European hotel company Kempinski debuts in Vietnam

European hotel company Kempinski debuts in Vietnam

The riverside resort will be rooted in Vietnamese culture and heritage and designed by Japanese architectural studio Kengo Kuma & Associates. Kempinski Saigon River will have 100 guestrooms and suites,and is currently being developed in cooperation with Vietnamese...

ABOUT THE CHAIN

 

Contemporary style combined with great connectivity makes Hub by Premier Inn the UK's most space-efficient digitally advanced hotel.

[showlayout id=510774]

[brbl_post_list include_categories=”40,4,5,7,3,2″ order=”DESC” posts_number=”5″ show_excerpt=”off” show_date=”on” date_format=”d M Y” item_padding=”0px|0px|0px|0px|false|false” image_spacing=”15px” _builder_version=”4.7.1″ _module_preset=”default” title_font=”Lato|700|||||||” title_text_color=”#58585a” title_font_size=”16px” title_line_height=”1.2em” meta_font=”Lato||||||||” meta_text_color=”#969696″ meta_font_size=”12px” background_color=”#ffffff” custom_margin=”||50px||false|false” custom_padding=”20px|20px|0px|1px|false|false” border_radii_image=”on|758px|758px|758px|758px” border_color_all_image=”#333333″ border_color_all_post=”#333333″ border_color_all_main=”#333333″ border_radii_image__hover_enabled=”on|hover” border_radii_image__hover=”on|0px|0px|0px|0px” title_text_color__hover_enabled=”on|hover” title_text_color__hover=”#b93131″][/brbl_post_list]

RELATED ARTICLES