Progress at Premier Inn
Chris Bown
26 May 2025
Hotel group Whitbread continues to acquire and develop sites, at it grows its Premier Inn brand across the UK, Germany and Ireland
Hotel group Whitbread continues to acquire and develop sites, at it grows its Premier Inn brand across the UK, Germany and Ireland
Premier Inn owner Whitbread is pressing ahead with its Accelerated Growth Plan – adding new hotels in the UK and Germany
With its Premier Inn hotel brand dominating its segment in the UK, and growing its presence fast in Germany, owner Whitbread has now laid out plans for significant growth in another market, Ireland
Whitbread continues to grow its Premier Inn brand in its home UK market, while adding a presence in Ireland, and pushing on with expansion in Germany, where it has a strong pipeline of openings
UK capital London remains a highly active premium hotel market, with more than US$5.6 billion of projects underway, according to current THP records.
A new 80-room Hub by Premier Inn hotel has been earmarked for a prominent plot in the hip Camden Town area of the UK’s capital city.