New brand for the Nordics
Chris Bown
18 Sep 2024
Scandinavian hotel operator Strawberry has revealed plans to launch a new chain of hotels, reinventing the roadside concept for a new age.
Scandinavian hotel operator Strawberry has revealed plans to launch a new chain of hotels, reinventing the roadside concept for a new age.
Choice Hotels is to double its presence in the French market, after agreeing a strategic partnership with hotel operator Zenitude.
While Choice Hotels’ acquisition of Radisson Americas may have taken the limelight of late, Choice’s European, Middle Eastern and African (EMEA) division has been motoring along, already recovering its pipeline to pre-pandemic levels.
The TOPHOTELPROJECTS construction database offers an invaluable glimpse into Scandinavia’s development slate, with almost 60 hotel schemes planned across the region.
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