Accor has signed a 17 hotel deal with Royal Holiday Group, adding new hotels in Mexico, Argentina, Puerto Rico and the USA.
The group will acquire management agreements on the properties, which all together total 3,200 rooms. Accor will pay a USD79 million consideration under the deal, which will go towards a planned USD130 million renovation plan, which will improve all of the properties over the next two and a half years.
Six new resorts join the group
Two tranches of properties will be taken on. A six strong all-inclusive resort portfolio in Mexico will be managed by Accor’s Ennismore group. Three of these, properties in Cancun, Cozumel and Puerto Vallarta, will be renovated ahead of rebranding under Ennismore’s successful Rixos brand. Resorts in Cancun, Acapulco, Ixtapa will in future be managed by Ennismore, but will retain their existing brands.
A further eleven resorts and city hotels in Mexico, Argentina, Puerto Rico and the USA will undergo improvements. Following completion of works, they will be rebranded under one of several Accor brands, including Swissotel, Mercure, Mercure Living and ibis Styles. They will then be managed by Accor PM&E Americas.
“This is an incredible opportunity for Accor to expand its Premium Midscale & Economy brands in new destinations throughout the region,” said Thomas Dubaere, CEO Americas at Accor. “We are committed to supporting and enriching the local communities where our resorts are located, fostering strong relationships and contributing to their sustainable development. Together with our new partners, we look forward to creating unforgettable experiences for our guests and driving positive impact in these vibrant destinations.”
The all-inclusive Rixos resort brand only became a part of Accor in 2017, and has since tripled in size, growing strongly in the Middle East, as well as Egypt and Turkey. The deal signals its arrival in the Americas, with Ennismore co-CEO Gaurav Bhushan commenting: “The addition of these six resorts to our collective will significantly enhance our reach into the midscale segment, unlocking new avenues for
growth in key destinations worldwide.”
For Ennismore, the additions provide additional momentum as it seeks to grow its presence in the Americas. The group has more than 70 hotels open or in development. And growth in the all-inclusive segment means Accor is following a successful path already taken by other international brand groups, led by Hyatt, which is currently acquiring Playa Hotels & Resorts to further grow its resort portfolio.
Ennismore brands grow Stateside
Ennismore’s current pipeline in the region includes projects due to launch later in 2025, including SLS Bahia Beach in Cancun. Also completing later in the year is Hotel Tribe Liberdade, a 79 room property being constructed in the Brazilian city of Belo Horizonte.
The group’s Mama Shelter brand is also growing into the US market. In 2026, it will open a hotel in Los Angeles, with the conversion of a seven storey office building. Once work is complete the hotel will feature 149 rooms, a rooftop pool, and penthouse suites.
