Wyndham’s Trademark Collection celebrates five years of rapid growth

by | 22 Jun 2022 | Portfolio

Imagery courtesy of Wyndham Hotels & Resorts.

Wyndham Hotels & Resorts’ Trademark Collection is positioned to continue its significant momentum with 75 hotels in the development pipeline.

Trademark Collection by Wyndham is celebrating its five-year anniversary as an attainable accommodation brand, with each hotel featuring its own unique attributes.

Steady trajectory

Trademark has more than 145 hotels open, with more than 35 opening in just the last 18 months. Wyndham expects Trademark to remain on a steady growth trajectory with 75 hotels in its development pipeline and upcoming openings expected in key US regions such as Miami, Key Largo and Kissimmee in Florida; and Cleveland, Ohio.

Wyndham Hotels & Resorts’ chief development officer Chip Ohlsson said: “Hospitality entrepreneurs are attracted to the Trademark Collection, as they can retain their own vision and hotel’s character, while being backed by Wyndham and our unwavering support.

“Each hotel in the Trademark Collection by Wyndham is truly unique and independent, offering a distinct and authentic experience for guests.”

Upcoming US openings

The brand is set to continue its growth in the second half of 2022 and beyond, including: The Legacy boutique hotel in Green Bay, Wisconsin, which is breaking ground this month, offering 79 distinguished suites; The Orbit Hotel in Cleveland, Ohio, featuring patented soundproof windows in its 54 guestrooms; and Dove Creek Resort & Marina in Key Largo, Florida, an intimate oceanfront resort with 23 guestrooms.

US openings in the last 18 months include BEI Hotel San Francisco boutique hotel near the city’s Financial District and Union Square; The Beekman Tower premiere high-rise hotel in the heart of New York City; MB Hotel on Miami’s beachfront; Leavenworth Local, a converted 1923 high school in downtown Leavenworth, Kansas; The Americus Hotel, a historic, ornate Jazz-Age property in Allentown, Pennsylvania; and the extensive $12 million renovation of Chateau Mar Golf Resort in Lauderhill, Florida.

Global expansion

Furthermore, internationally the Trademark Collection recently added Buccaneer Beach & Golf Resort, a family owned and operated property in the US Virgin Islands. The 340-acre hotel is the island’s only four-star resort and offers 130 guestrooms and suites.

Elsewhere the brand recently opened Los Cabos Golf Resort, a relaxing retreat nestled on the championship Cabo San Lucas Country Club Golf Course, Mexico; and Hotel Avenue Louise Brussels set in the business and shopping heart of the Belgian capital.

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ABOUT THE CHAIN

Trademark Collection by Wyndham is a soft-branded collection of upper-midscale and above hotels that maintain their unique attributes. Operating on the principle that travel is deeply personal, this collection provides guests with the opportunity to experience the destination on their own terms.