W Buenos Aires Hotel to open in 2024 [Construction Report]

by | Aug 6, 2019 | Projects

W Hotels presents a hotel project that will take place in Buenos Aires

The hotel and its planned residences will be housed within a $100 million, 34-story mixed-use tower, which will be a new build in the Puerto Madero neighborhood.

Marriott International, Inc., which is the largest hotel company in the world, has signed a new agreement to brings its W Hotels Worldwide brand to Argentina for the first time.

The agreement is with GNV Group, and it will ultimately result in the opening of the W Hotel Buenos Aires. That hotel is currently expected to make its debut in 2024, and in addition to the hotel space, it will feature planned residences. All of this will be housed within a $100-million, 34-story, mixed-use tower. The tower will be a gorgeous new build in the heart of the city’s Puerto Madero neighborhood.
“We are thrilled to be working with GNV Group to bring the inimitable W experience to the highly desirable Madero Harbour development, as Puerto Madero is one of Buenos Aires’ most sought-after neighborhoods,” said Laurent de Kousemaeker, Chief Development Officer, Marriott International, Caribbean & Latin America. “Puerto Madero is poised to become one of Latin America’s coveted luxury destinations, as residential, office, and retail entities thrive within its chic, bohemian vibe, surrounded by high-energy nightlife, lush green spaces, and perfect walkability.”

Designing and Building the W Buenos Aires

First things first, the W Buenos Aires will be an impressive building, one that’s being designed by the internationally-renowned architect Carlos Ott with the local studio BMA.

The aesthetic for the property will draw heavily from a mixture of the city’s culture and heritage, as well as its devotion to forward-thinking design and growth. As far as what guests will find within the property: there will be a lively mix of meeting spaces and restaurants, plus a rooftop bar with sweeping views of the city. The hotel will encompass a total of 150 rooms.

“Buenos Aires is a city that never sleeps and – like the W brand – is bursting with creative energy,” said Ivan Ginevra, Vice President of GNV Group. “The combination of the city’s phenomenal nightlife, rich and stunning architecture and cultural heritage make it one of the world´s most inspiring and passionate capitals – and perfect for W guests, who live on the pulse, and who seek the unexpected.”

‘Limitless’ Energy

The match of a brand like the W Hotel and Buenos Aires is basically perfect.

Buenos Aires is known for having a near-limitless energy, one that has longer attracted creatives such as designers, makers and innovators to its European-style streets. Visitors to the city also find a rich sense of history and culture, all scattered among truly world-class architecture. The W Buenos Aires joins what is an already robust brand portfolio of W hotels located in Central and South America, including the W Bogota, W Costa Rica, W Mexico City, W Panama, W Punta de Mita, and W Santiago.

“We are very proud to be chosen by Marriott International to partner on this amazing project. It will alter the Buenos Aires skyline, and help make Puerto Madero the coolest spot in the city,” said Alejandro Ginevra, President, GNV Group.

Let’s take a look at a few more hotel projects by W Hotels:

W Mumbai

W Retreat & Spa Sanya Haitang Bay

W Noida-Delhi NCR



You would like to know more about the upcoming hotel projects in Latin America? Download our latest construction report with a detailed overview of the current project pipeline

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Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades.


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