Quality of sleep is an increasingly decisive factor when choosing a hotel. More and more customers perceive the difference between ‘sleeping’ and ‘resting well’, and at Dorelan we have made it our credo.

The concept of luxury is changing and evolving. More and more travellers are willing to invest in larger travel budgets in order to enjoy exclusive and high-quality experiences.

Just think of how much growth we have seen with the phenomena of digital detox and experiential tourism, focusing on sustainability and a renewed connection with nature and authentic places. Travellers looking for all of these aspects are generally considered high-end and targeted by many accommodations and destinations, where high-end also includes culture and heritage.

These tourists are aware, able to fully appreciate their surroundings and available local services and, above all, inclined to share their positive experiences on social media and review platforms (important for all businesses in the tourism industry, improving the brand reputation of the hotels as well as their surroundings). This is the revenge of slow tourism instead of over-tourism.

And if hit-and-run tourism no longer seems to be interesting, it is also true that in order to attract high-quality visitors, we need to live up to their expectations.

And if rest and relaxation play such an important role in the perception of exclusivity, we can also assume that hotel rooms are part of the selection criteria for this type of tourist. We can see it when reading online reviews about guest experiences regarding sleep quality and room ambiance, not to mention pillows and mattresses.

Quality of sleep is an increasingly decisive factor when choosing a hotel. More and more customers perceive the difference between ‘sleeping’ and ‘resting well’, and at Dorelan we have made it our credo.

From this point of view, therefore, marketing the quality of bed systems is more important than anything else for hotels. We never lose sight of the fact that hotel rooms are the very heart of the hotel, the real product that a guest is buying.

Ambiance and customisation are the new watchwords.

A good mattress, a good pillow and a wonderful ambiance are a great start.

Sleeping well, forgetting about the outside world, feeling welcome, perceiving value that goes beyond hospitality, experiencing products and services that were designed and created according to one’s needs and expectations. This is the new luxury, where the hotel room is the main character of the story.

For more info, take a look at https://www.dorelanhotel.com/en/ or write to us at [email protected]