Sleep & Eat 2019: ‘Gather’ in the enigmatically designed VIP lounge

by | 08 Oct 2019 | Events

Yuna Megre, Founder and Principal of MEGRE INTERIORS.

Sleep & Eat announces collaboration with MEGRE INTERIORS to create a new design-led experience.

Sleep & Eat, Europe’s leading design and innovation event for the hospitality sector, has revealed an enticing glimpse of its new-look VIP Lounge. Created for the first time this year by an international design firm, the lounge will be brought to life by Moscow-based interior design studio MEGRE INTERIORS. With this year’s theme of ‘Social FlexAbility’, VIP Lounge guests are promised an experience like never before.

Named Gather by the designers, the original oak panelled Olympia Club Room will be transformed into a whimsical flora and fauna-inspired space. Drapes, upholstery and even the flooring will be in a fabric depicting exotic flowers, specially designed for Sleep & Eat by MEGRE INTERIORS, cascades of fabric flowers will loop through the space and, in the epicentre, a large-scale light installation will flicker like a fire. This will be surrounded by orbicular seating – referencing the circular gathering places of human history and drawing a parallel to the primeval pleasure of coming together around a firepit.

The VIP Lounge will not be the only space at Sleep & Eat to be specially designed by an international design firm. Plans for this year also include the introduction of The Hub – yet to be revealed – as well as the much-loved Sleeper Bar which will host the late evening networking on day one and is this year being designed by Michaelis Boyd.

Sleep & Eat, 19 – 20 November in the National Hall, Olympia London. The show will be open from 10am on Tuesday 19th with an evening drinks reception until 8.30 pm, and from 10am-6pm on Wednesday 20th. To register for a complimentary pass, visit registration.

 

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ABOUT THE EVENT

 

Sleep & Eat is Europe’s leading event dedicated to excellence in hospitality design and development. It comprises a major exhibition, Sleep and Eat Conference, and Sleep Set and Eat Set concept spaces amongst other experiential features.

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