Selo opens London hub at the building centre
Leading concealed, sliding and riser door system manufacturer Selo has officially opened its new London hub.
Based at the Building Centre in Store Street, the new hub will comprise two purpose-built showrooms for its Selo and Enigma brands. Both showrooms have been designed to give architects and other specifiers the chance to see a wide range of Selo and Enigma products in working installations.
The Selo showroom will feature tiled Ligma doors, the Fuma, Innova and Arriva product ranges, and the recently launched Quadra+ Temporary Riser Door System. Designed to look like the interior of a luxury hotel, the Enigma showroom will include installations of various space-saving pocket-door systems including Motus – its power-assisted pocket-door range.
When Covid19 restrictions are relaxed, Selo’s London hub will also be used to host a series of CPD [continuing professional development] sessions and networking events for London’s architectural community.
Sales and marketing director Harry Purdom commented: “At Selo, our key focus is to stay at the forefront of the market with door systems which combine simplicity and high performance. The Selo and Enigma products, whilst designed to provide the perfect aesthetic, are subject to rigorous testing, so we can supply our products with the confidence and knowledge that we are providing the quality and beauty the industry has come to love.
“Our new London hub will enable specifiers, designers and end users to see for themselves how our products look and work in situ. Members of our team will also be on hand to answer technical questions and to provide project-specific guidance.”
Lewis Edwards from Selo explains why sliding pocket door design had to evolve and how Selo’s ‘Enigma’ system meets the key technical design challenges required of a modern pocket door system.
Working closely on the design of the project, Selo intervened in the design collaboration, providing the solution to fully concealed riser doors, with no disturbance of design.
At Selo, there’s a passion to free creativity for the innovative designer. And space limitations don’t need to cause restraint.