David Bailey, senior adviser at CBRE and brand ambassador at HotStats, has joined Resident Hotels as strategic advisor of growth and expansion to support its ambitious development plans.

Privately owned and operated hotel company Resident Hotels has announced a key appointment.

Further expansion on the cards

David Bailey joins the group, which currently operates four hotels in London and one in Liverpool and has 379 keys, as it embarks on the next phase of its expansion drive. An Edinburgh hotel is already in the pipeline, and the business aims to establish an additional 1,200 to 1,500 rooms across the UK over the next seven years through management contracts.

David Orr, CEO of Resident Hotels, said: “I have worked with David throughout my career and have trust and respect for his judgment, especially as we credibly look to accelerate our expansion. At Resident Hotels, it’s all about the team of skills and personality we have assembled across all areas, and David will be a valuable member as we move forwards.

“We are targeting cities in the UK with broad shoulders and worldly relevance, economically and culturally, in locations where our guests are genuinely interested in staying and can connect with the local neighbourhood.”

Hotels that are part of the community

Bailey, who has known Orr for more than 20 years, said that Resident Hotels has “an attractive model with striking points of difference”.

“It’s a business with a clear focus,” he explained. “It’s lean and profitable and if you get the right neighbourhood you can drive high rates and a good return, backed by beautiful rooms with high-quality finishes.”

The new strategic advisor of growth and expansion also revealed that he has been particularly struck by the positive guest reviews that the company receives online, which repeatedly reference the quality of the hotels’ locations and amenities, while also citing personalised guest experiences.

“Resident Hotels is a really interesting proposition because it is a part of the community and it helps generate footfall for other local businesses and attractions,” he added. “So if you’re a progressive developer or property owner looking to create a thriving mixed-use destination, I can see Resident playing a part.”

Resident Hotels’ owner and majority shareholder is Mactaggart Family & Partners, the operating platform of Western Heritable, a real estate private equity firm and family office.

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