Radisson works to double francophone Africa portfolio by 2022
Radisson presents its portfolio at CITHA 2019
Radisson is working hard to grow its presence in Africa with a strong focus on the francophone market and ambitious goals for 2022
Radisson Hotel Group continues to focus heavily on its expansion efforts in francophone Africa, a region the group has pegged as a key market in its development strategy for the continent.
The key metrics to focus on are how many hotels the group currently has in the region as well as how many properties are in its project pipeline.
During the recent Francophone Hotel Investment Conference (CITHA), which was hosted at the Radisson Blu Hotel, Abidjan Airport, the group announced it has nearly 30 hotels in operation and under development in 16 French-speaking African markets.
Radisson Hotel Group also revealed that it is firmly on track to double its portfolio in the region by the year 2022. This year alone, Radisson has opened two hotels and signed three hotel deals in francophone Africa.
Radisson’s current African portfolio
To get a better sense of Radisson’s expansion efforts in Africa and how substantial they truly are, it is important to first take stock of what its portfolio on the continent looks like today.
At present, Radisson Hotel Group’s African portfolio consists of roughly 100 hotels in operation and under development spread across 32 African nations.
Of those holdings, Radisson Hotel Group’s flagship Radisson Blu, which also ranks as the largest upper-upscale hotel brand in Europe, has held a top position as the fastest-growing hotel brand in Africa for two consecutive years now.
In addition, the W Hospitality Pipeline Report 2019 shows that Radisson Blu has also ranked as the leading single hotel brand in all of Africa in terms of the number of hotels it currently has under construction there.
In other words, the Radisson Blu brand makes up the foundation of Radisson’s African portfolio.
Hotel openings in francophone Africa
With all that in mind, let’s take a closer look at some of Radisson’s recent openings in francophone Africa.
Perhaps the marquee opening for the group in the region is the recent debut of the Radisson Blu Hotel & Conference Centre, which is the group’s first property in Niger. Its opening also marks the country’s first five-star internationally branded hotel. It made African development history too, by being the first hotel that went from design to construction in eleven months.
In addition, the group also made its debut in Algeria with the opening of the Radisson Blu Hotel, Algiers Hydra, which as its name implies is in the Hydra municipality, the Algerian capital’s thriving business and diplomatic district.
Finally, the group is also on track to open two more hotels in Africa by the year’s end, which would elevate its portfolio to more than 50 total hotels in operation.
The list of forthcoming openings includes the first Radisson Blu hotel in Casablanca, which would mark the group’s second hotel in Morocco when it makes its planned opening in late 2019.
Let’s take a look at a few more hotel projects by Radisson in Africa:
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