Radisson expands in Africa with 3 hotel signings in Madagascar [Download onstruction Report]
Radisson continues to expand its presence in Africa with the announcement of three new hotels
Radisson will gain an even stronger foothold in the African market with new hotels announced in its 32nd location on the continent.
Radisson adds to its African roster under a new deal with Groupe Talys which will see them sign three new hotels.
This will mark their entry into their 32nd African market, this time in Madagascar.
We find out more about the deal.
Radisson in Madagascar
Radisson continues to expand its presence in Africa with the announcement of three new hotels under its Radisson and Radisson Blu brands.
The properties are in Madagascar, which heralds the group’s arrival into its 32nd market in Africa.
The three new properties under Radisson’s umbrella are the result of a deal which will increase the group’s current hotel count in Africa of 89, both operational and in the pipeline, and go towards their longer-term expansion goals of operating 130 hotels on the continent by 2022.
The three-hotel deal consists of two rebrands of existing hotels and one new build, scheduled to open in 2020.
Elie Younes, Executive Vice President & Chief Development Officer, Radisson Hotel Group, stated, “We continue to lead the African pipeline in the upper-upscale segment. This three-deal signing further cements our position and reflects our commitment to the continent.”
“Madagascar is the fourth largest island in the world and has a critical role to play for the region. We are thrilled to be contributing to this progression and look forward to an exciting journey with our new partners,” Mr Younes went on to say.
Tourism and travel to Antananarivo
Antananarivo is the capital of Madagascar and home to the three new signings.
A central location in Francophone Africa, the city provides an ideal setting for the Radisson Blu Hotel, Antananarivo Waterfront, the Radisson Hotel Antananarivo Waterfront, and the Radisson Serviced Apartments Antananarivo City Center.
The former will boast 168 rooms and a rooftop bar overlooking the city, while the Radisson Hotel will have 30 upscale rooms. The city centre property will be converted to offer guests 56 upscale apartments.
Joël Randriamandranto, Madagascar’s Minister of Transport, Tourism and Meteorology, said, “Tourism is one of the pillars of a country’s economy. In this regard, we have a clear policy on the diversification of supply and the development of public-private or private partnerships, as in the case of this agreement. We hope that the presence of one of the largest international hotel groups will promote Madagascar Treasure Island destination.”
Let’s take a look at a few other projects currently underway by Radisson in Africa:
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