Project of the week: art’otel London Hoxton
A rendering of the art’otel London Hoxton. (Photo: art’otel)
art’otel announces that its Shoreditch project is entering the next construction phase and will soon bring a new level of design and luxury to London’s trendiest neighbourhood.
London’s trendy Shoreditch neighbourhood is set to get another swanky hotel, this time in the form of art’otel’s inaugural offering in the city.
The art’otel London Hoxton will be a key property for the luxury lifestyle brand.
We find out more.
New build art’otel to land in Hoxton
London’s trendy Shoreditch neighbourhood has no shortage of luxurious hotels, but none will be quite like the upcoming art’otel, which is due to open in Hoxton in 2023.
This is one of the most eagerly awaited openings to happen in the city for quite some time and will mark the luxury boutique brand’s biggest investment in the city since their Battersea venture, which is currently in the pre-opening stage.
Various phases of the mixed-use development have reached completion at the new, cutting-edge Battersea development, and art’otel is anticipating greeting guests in the very near future.
Stylish design in sophisticated Shoreditch
Once considered one of the dodgier ends of London, Shoreditch has come a long way in the past decade or so.
It has risen to become one of the city’s most stylish and sophisticated neighbourhoods, so it’s no wonder that art’otel has found fertile ground in this coveted destination. The area is a perfect fit for the brand, whose identity centres around art and culture.
The building will in time form a landmark, given its sculptural silhouette of a tall cylinder rising 27 floors into the air close to the East End’s Silicon Roundabout and Hoxton Square.
Designed by architectural firm Squire and Partners, the hotel is based on a pure cylindrical form, which, “through the design process, the cylindrical shape evolved into a fractured cogwheel form in plan, rising and adapting in response to its context and functions”, taking advantage of the stunning views possible from all directions.
Features and amenities
As you would expect from this boutique, luxury lifestyle brand, the focus is very much on artistic and cultural endeavours.
The 27-floor property will boast 343 rooms, five floors of commercial office space and a gallery on the lower floors which will host a rotating calendar of exhibitions, events, talks and shows.
The upper floors will house the property’s F&B offerings, consisting of a rooftop bar, lounge and a destination restaurant, all with stunning panoramic views. A gym and fitness centre complete with swimming pool and spa will be in an adjacent four storey building.
Boris Ivesha, President & Chief Executive Officer at PPHE Hotel Group, said, “We are delighted to be expanding our pre-opening works for this flagship project and bring our wholly owned art’otel brand to an area of London which is known to be a leading cultivator of arts and cultural programmes at a global level. Working with the local and art community will be one of our main priorities and we are already committed to the gallery being open to the public for free use throughout the year.”
“We are looking forward to creating long term value for the brand and to see art’otel London Hoxton join art’otel London Battersea Power Station and the recently announced New York City project which will be the first art’otel outside of Europe,” Mr Ivesha elaborated.
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