Funky design and daring art welcome guests to the new nhow London in Shoreditch. (Photo: NH Hotel Group)

Spanish group NH Hotels’ inaugural nhow London property is set to open in January and celebrates British culture past and present in a daring way.

Spanish hotel group NH Hotels get the new decade off to a flying start with the opening of its first UK property under the nhow brand, the nhow London.

Located in Shoreditch, the new nhow hotel invokes punk rock, the British monarchy and hipster culture.

We take a look inside this funky new hotel.

nhow comes to Shoreditch

The hip London neighbourhood of Shoreditch just got even hipper, with a funky new offering from Spanish hotel group NH Hotels. The property is conveniently located on City Road close to entertainment venues, shopping, nightlife and transport hubs.

Due to open in January, this will be the group’s inaugural nhow property in the UK. The brand, which has been causing quite a stir in the other coveted destinations it has landed in, has a quirky, energetic and fun identity, and offers guests something out of the ordinary, ensuring they have an unforgettable experience in London.

Punk rock and royalty by design

This 190-key hotel channels the best of British music and culture in its design. Project Orange was the design team responsible for overseeing the interiors of the property, which are based on a concept of “London Reloaded”.

The concept has been rolled out across all areas of the hotel and revolves around iconic British tropes, such as the monarchy, the London Underground and its famous tube stops.

In the bedrooms, the art adorning the walls is inspired by punk rock and has a contemporary edge that visitors will see echoed in the street art abounding in the immediate Shoreditch area.

nhow embraces the future

Guests will be greeted by the future as soon as they enter the hotel when they will be assisted with their check in by Henry, an on-site robot that also doubles as a concierge. Henry will be on hand for the duration of the guests’ stay and will help them with anything they need.

Nods to the future will also be present in the form of a Big Ben rocket statue that commands the lobby area, golden bells that also function as lights and fully connected rooms and social spaces.

Given that the hotel is in the heart of London’s tech neighbourhood at the Silicon Roundabout, it follows that the property itself will be a big fan of tech, and this can be seen in the design’s homage to London’s industrial past and technological future.

(Photos: NH Hotel Group)